Adunate Word & Design

faith

Iowa Evokes Passions

Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?”

Put another way: What is your passion?

My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to farm service providers. This question was part of the 5Ws and an H exercise we did to identify their uniqueness and build an authentic brand. As important as the whole exercise is, the “why” is perhaps the most compelling. It’s the heart and soul of a business.

The workshop went great, by the way, as did the whole conference. Kudos to the PFI team who, in the midst of blowing snow and road treacheries, hosted a full house of ag enthusiasts.

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Given that I asked my workshop attendees to examine their passions, I felt I should reflect on mine as well. It’s my 15th year in business, after all. So why does Adunate help people build their brand and grow their business?

This awesome collage was in the entry of Cafe Milo in Ames.

That Right-Brained Gene

The master creator planted in me (and my peoples) an incessant need to create, explore, make, design, research, write, plant, observe, discover, build, grow, appreciate. Admittedly, this is a bit of chaos. But I also like to think of it as creativity. I feel good knowing my myriad of ideas and pursuits helps others succeed with theirs.

God’s Good Earth

Every day I’m blessed to wake up and view God’s magnificent creation. I’m passionate about sustaining what he’s given us for the time we’re here on this earth. I’m adamant that all people be treated with the same grace he’s has shown each of us. I mean, why would we not?

Food, Glorious Food!

I love good food and drinks! I love the growers, the bakers, the artisans, and the makers. I appreciate their hard work and endless days. I want to help them grow their business. I want to help them succeed.

When it comes to innovation, this exhibit from the National Mississippi River Museum and Aquarium in Dubuque says it all.

Amazing Women

When we were first married, my husband and I dairy farmed with his family. This was in the 1980s (whoa, we’ve been married that long?) and the farm economy was in crisis, just as it is today. Many people, including us, quit farming.

Our family has since recovered quite nicely, thank you, and this by no means is a sympathy grab. But I often wish the local food movement was as strong then as it is now. I admire women today who’ve found ways to earn a living from home. I’m in awe of their innovative ideas; CSAs, home-based food businesses, farm-stays, so many ventures we never heard of forty years ago. I’m inspired how they work together for the good of all, not just for themselves.

It’s 2020 and I want to be like these women!

Whatever you do, do it all for the glory of God

Actually the passage in its entirety says, “Whether you eat or drink or whatever you do, do it all for the glory of God,” 1 Corithians 10:31.

This puts into perspective just about everything we do, don’t you think?

So What About You? What are Your Passions?

This year are you looking to amplify your brand? Do you know who you are, what you do, and why you do it?

My monthly newsletter can help. Along with the 5Ws and an H worksheet, I’ll send tips to guide you through the branding and marketing process. Emphasis is on the monthly, as in once a month, so don’t worry about me bombarding your email.

Signup here for news you can use!

Bees Motivate Gratitude and Giving

I’m into my fourth year of beekeeping and while I still consider myself a newbie, I do feel I’ve come a long way. For one—and an important one at that—I can now find the queen.

Finding the queen—or queenspotting, as they say—is huge in beekeeping. There are books on the subject, like this cool Where’s Waldo-style QueenSpotting, by Hilary Kearney, or #queenspotting challenges on Instagram. These are basically where I learned to spot my queens.

We all know how important the queen is. She’s the heart and soul of a honey bee colony after all, and because she’s the only one who lays fertilized eggs, she’s the prime indicator of its productivity. No queen, no colony.

But did you know the other bees are equally important?

A honey bee colony is a superorganism, meaning its three types of bees—workers, drones, and the queen—are dependent upon one another. Each engages in a specialized division of labor that selflessly supports the survival of the colony. We can liken this to Aristotle’s “The whole is greater than the sum of its parts,” but in plain, everyday speak, let’s just say honeybees work together for the good of all.

What great role models honey bees are for us humans!

A queen bee in her own right, this lovely lady walked ahead of me at an In Her Boots/Soil Sisters workshop. I love her message!

November is Gratitude Month and Giving Month

Inspired by my bees and in thankfulness for all my clients do for me, November is the month I pass it forward. Each year Adunate accepts two pro bono projects for greatly reduced or no cost. These are projects I strongly support and believe will positively impact God’s creation, his people, or his ministry.

My areas of focus include, but aren’t limited to:

  • Agriculture & Animals
  • Architecture
  • Arts
  • Children
  • Environment
  • Faith
  • History
  • Humanity
  • Food & Drink
  • Sustainability

If your caring organization needs creative support in the coming year, click here for an application. Then, to guarantee your project’s success, be sure to click here!

My deadline for submissions is December 31, 2019. I will let applicants know of my decision in January.

By the way, did you find the queen? Here she is, that royal lady!

Eshet Chayil

This past weekend I was saddened by the loss of Christian author Rachel Held Evans. Also known as RHE in the media world, her sudden death was brought on by what seemed only the flu and infection. Needless to say, it shocked a flock of people who followed her writing.

Even though I wasn’t always in complete ideological fellowship with Rachel, I still counted myself as one of her many fans. I’m of the conviction that no person, denomination or culture, no matter how learned, has all the answers on the Bible. None of us has the omniscience to fully understand the mind and workings of God, especially me.

Given that conviction, here are three of the many reasons I admired Rachel.

Doubts

“If your faith is so fragile it cannot handle questions, doubts, and honest inquiry, if it is so threatened by the full engagement of your heart & mind it runs from potential challenges, that’s not faith; it’s fear.” 
― Rachel Held Evans, Twitter

Everyone has questioned the Bible or their faith at one time or another (if you haven’t, you’re deceiving yourself and the truth is not within you:-). When writing of her faith journey, Rachel openly admitted her doubts, whether they were in God or in how people acted about God.

Knowing they’re not alone with their questions, and knowing there’s someone out there that doesn’t condemn them for their questions, has been inspiration for a lot of people. As one Amazon reviewer said in response to Faith Unraveled: How a Girl Who Knew All the Answers Learned to Ask Questions, “This book brought me the hope to keep searching, to keep seeking God in the jungle of my doubts.”

Inclusiveness

“But the gospel doesn’t need a coalition devoted to keeping the wrong people out. It needs a family of sinners, saved by grace, committed to tearing down the walls, throwing open the doors, and shouting, ‘Welcome! There’s bread and wine. Come eat with us and talk.’ This isn’t a kingdom for the worthy; it’s a kingdom for the hungry.”
― Rachel Held Evans, Searching for Sunday: Loving, Leaving, and Finding the Church

Perhaps Rachel’s most beloved attribute was her adamant insistence of God’s love for all people. She reminded us how those we often deem as unworthy have been made worthy by God’s grace.

Rachel refused to shy away from this conversation of inclusiveness. Even when those who opposed her became openly hostile, she carried on with graciousness and respect. Wow, what if the whole online community demonstrated such faith-based love!

Eshet Chayil (Woman of Valor)

“One of my goals after completing my year of biblical womanhood was to “take back” Proverbs 31 as a blessing, not a to-do list, by identifying and celebrating women of valor: women who are changing the world through daily acts of faithfulness, both in my life and around the world.”
― Rachel Held Evans, Blog

The Bible shares many accounts of women who were fierce and fearless, not only in the way they lived but also in their faith. Many people overlook these women in favor of more masculine heroes, but not Rachel. She promoted them as Women of Valor.

Rachel explained the cultural context behind Proverbs 31 and she encouraged today’s women with an enthusiastic “Eshet Chayil,” which is a traditional blessing of praise in the Jewish community based on these Proverbial verses.

Eshet Chayil. Isn’t this beautiful? I love it.

Eshet Chayil, Rachel Held Evans. Rest in the peace of God’s salvation!



Giving Tuesday: The Easiest Way to Put Christ Back in Christmas!

giving

Last week I was stopped at a Madison intersection along side this gentleman. “Homeless,” his sign read. “Anything helps.” I gave him some money, wished him God’s blessings and moved on with the green light.

Homeless. Jobless. Sick child. Hungry dog. These are the signs of street beggars. They populate our cities and evoke a complexity of consciousness. Most of us, myself included, waver between sympathetic tugs of the heart and hardened, self-righteous judgements. We wonder if giving money will help the homeless get out of the cold for the night. Or, we presumptuously assume we’re funding a “fix” for their addiction.

What are we as Christians to do?

Fortunately, God makes it a no-brainer. Throughout the Bible he repeatedly gives three instructions 1) Give to the Poor, 2) Do not judge, and 3) Spread Christ’s love. Since today is Giving Tuesday, I’ve come up with a quick and easy way to do all three.

givingtuesday2

Here you go!

It’s the DIY Giving Envelope for your earthly and spiritual giving. Sized to fit your wallet, it’s ready to grab whenever you’re on the go. It handily showcases encouraging Bible passages without hiding the gift inside.

givingtuesday3

I designed the DIY Giving Envelope with easy-to-read fonts for mega-quick scanning. Oh, I know, a homeless person might easily take the money and throw the envelope aside. But someone’s got to pick it up, right? Who knows what God has planned for this fibrous voice of optimism?

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The envelope opens wide so you can write the contact info of a welcoming organization on the inside. Best of all, this is a DIY that’s super easy to make!

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DIY Giving Envelope

  1. Click here for the full size PDF template.
  2. Print, fold in half on horizontal dotted line, and cut out around the solid line.
  3. Fold on the vertical dotted line to create an end for the envelope.
  4. Put in some money, keep in a handy place.
  5. You’re done! An easy five minutes, tops.

Finally, I understand some people conscientiously do not feel comfortable giving money to the homeless. You feel more responsible donating to a charitable organization. A heartfelt kudos to you. Perhaps you’d rather brighten someone’s day by leaving this DYI Giving Envelope in a returned library book or doctor’s office magazine. No matter how you give or to whom, know you’re offering a touch of God’s love. Do so with a prayer for the recipient!

Happy Giving Tuesday!

November Means Working Together (Pro-Bono)

sandhill cranes in the distance

Here it is November and we still have sandhill cranes. If you look closely in this zoomed-to-the-max iPhone shot, you see two of them enhancing the otherwise desolate cornfield. They caught my attention a few mornings ago as they gaggled away in response to another pair far in the distance. This weekend we’re supposed to get several inches of snow so these snowbirds will likely say to heck with this and take off for warmer temps.

Aren’t the migratory habits of birds amazing?

For example, for several months in autumn the sandhills gather in wetlands before heading south. These are called staging areas and here in Wisconsin there are several where thousands of cranes assemble at a time. I like to imagine this is a time of preparation and joining together of forces for the arduous journey ahead.

You probably knew migrating birds fly in the V-Formation, officially known as the echelon formation. They do this for its aerodynamic advantage, obviously. But did you know birds take turns flying the front helm of this V, a very strenuous task? And did you know the mortality rate for birds is six times higher during the migration season? Given this, isn’t it interesting that even though survival favors the selfish—those that promote their own well-being before that of others—the God-given nature of birds is to selflessly share the responsibility?

This author makes a good point when he says, “If migrating birds work together, the flock has a greater chance of having all of its feathered brethren make the long trip to their destination.”

Working together. For the good of all.

With this caring concept in mind and because November is the month of giving, let me announce it’s my season for pro-bono applications. Each year Adunate accepts two pro-bono projects for greatly reduced or no cost. These are projects I strongly support and believe will positively impact God’s creation, his people, or his ministry.

My interests include, but aren’t limited to:

  • Architecture
  • Arts
  • Children
  • Faith
  • History
  • Humanity
  • Natural Food & Living
  • Nature & Animals
  • Preservation & Sustainability

If your organization needs creative assistance in the upcoming year, click here for an application. Then, to guarantee your project’s success, be sure to click here!

Deadline for submissions is December 31, 2015. I will let applicants know of my decision in January.

Wednesday Webs: Changing Seasons

Giardiniera

Believe it or not, I’m still canning garden produce. This tasty Giardiniera has been fermenting for a few weeks and is now ready to be sealed in jars. It will be my last batch and as I pack away the kettles, I’ll say adiós and gracias for a bountiful year!

So, winter, bring it on! I’m ready and waiting!

Fiesta Risen Savior

Fiesta Risen Savior, Milwaukee

Each year Adunate does pro-bono work for projects especially meaningful to my heart. Recently, I was honored to do promotional pieces for Fiesta Risen Savior, a fundraising celebration of the Hispanic Ministry by Risen Savior Lutheran Church in Milwaukee. What a fun project for such a meaningful event!

First, let me share a bit about the ministry.

According to this Journal Sentinel article, Risen Savior Lutheran Church and School is a spiritual haven for northwest Milwaukee’s growing Hispanic population. The church has services in both English and Spanish, and its school enrolls 250 students, with 45 percent being African American, 45 percent Hispanic, and the rest Nigerian, Caucasian, Asian and others.

The flags of Risen Savior's Ministry, Milwaukee, WI

When I met with Risen Savior’s committee, I assumed their Hispanic Ministry was attended specifically by Mexicans (as is ours at St. Mark’s Lutheran in the much smaller community of Watertown). Pastor Luis Acosta quickly pointed out they are currently represented by a wonderfully diverse group of nationalities, including Mexican, Puerto Rican, Columbian and Venezuelan.

As the Bible says, “This is good, and pleases God our Savior, who wants all people to be saved and to come to a knowledge of the truth.”

Artwork by students of Risen Savior Lutheran School, Milwaukee, WIDon’t you just love this artwork? Risen Savior School displays pieces done by the students throughout the school…

Artwork on display at Risen Savior Lutheran School, Milwaukee, WI

…as well as work done by other artists…

Artwork of John August Swanson on display at Risen Savior Lutheran School, Milwaukee, WI

Artwork of John August Swanson on display at Risen Savior Lutheran School, Milwaukee, WI

…depicting diverse peoples, inspiration…

Artwork displayed by Risen Savior Lutheran School, Milwaukee, WI

…and God’s saving grace.

Risen Savior Lutheran School, Milwaukee, WI

My friend Anna serves as assistant principal for Risen Savior School. I’m super proud of the work she and her coworkers do for this special ministry. Risen Savior is blessed through them.

So what about the fiesta?

Now in its eighth year, Fiesta Risen Savior is the congregation’s annual fundraising event for its Hispanic Ministry. Delicious food. Great entertainment. This year members will provide a vibrant celebration of their many heritages.

Interested in offering support? To learn more about the event and ministry, click here.

 

Does your organization need help visually communicating its message? Beginning in October, Adunate will accept applications for its 2016 pro-bono season. In the meantime, check out the application form here. And then, to guarantee success for your pro-bono project, be sure to click here.