A few thoughts on business, design, and the blessings of life
“Fill your paper with the breathings of your heart.” ~ William Wordsworth
5 Marketing Trends to Consider for 2023
Check out these ideas for fortifying your business in the upcoming year.
What’s Your Niche? Who’s Your Target?
You can’t be all things to all people—why you need a niche.
How Culture Influences Design
In celebration of Hispanic Heritage Month, let’s talk culture and how it influences graphic design. The book “Joyful” helps explain.
Taking Octoberfest Around the Gitche Gumee
Any guesses where we’re headed for this year’s Octoberfest Brewery Tour? Think freshwater, border crossings and, of course, craft beer!
Equinox and Moons: Reaping What We Sow
When it comes to marketing, what we sow now, we’ll reap later.
Gathering Has More Payoffs Than Solo
COVID, technology and working from home enable us to fly solo. But is this always the best? Are we missing opportunities to fly farther and more efficiently?
Applying the Easiness of Amazon to Your Own Business
Competing with Amazon is a fact of life—when it comes to making things easy for your customer, how do you compare?
Does Your Bandwagon Promote Your Brand?
A bandwagon is a cause or movement based on a shared passion. Does your bandwagon speak to who you are as a business?
Good Process Means Good Product
Design projects are often a long haul. Here’s the five step, design thinking process I used for my latest project—a Wisconsin State Park poster!
Happy Birthday Rachel Carson
Today is Rachel Carson’s birthday and she would have been 115. Her views on the interrelatedness of nature and our impact on the world still resonate today.