When I was a kid, my mom had what seemed like a huge strawberry patch. My siblings and I were supposed weed it early in the morning before the day got too hot, but because we wasted so much time taking breaks, arguing and generally working hard to get out of working, our benefits from this patch were much less than they could have been.
Somewhere along the way, I got all grown-up and wise (I actually enjoy gardening now). While my patch isn’t as large as my mom’s, and I still need to weed it, water it and every few years allow new runners to replace old plants, I now recognize my end return is related to my invested effort.
Obviously, you can’t plant a strawberry patch, be done with it and shazam!, have a freezer full of tasty, organic berries.
Websites are the same way (which is constantly nagging at me because my website is so neglected and out of date).
In the old days, you’d put up a website and your online marketing was good to go. Not so anymore. Now, not only do viewers want to regularly see fresh content, so do search engine crawlers. This is even more important since Google tightened its guidelines for successful rankings.
Here’s where a content management system (CMS) comes in. We always correlate blogging with CMS, but now you can have it with your website as well. CMS enables you to become your own webmaster. You can regularly do your own updates without knowing the technical mumbo jumbo of web coding.
And the end return?
How about higher rankings for your site. And an increased exposure to your business. And, best of all, a greater cost savings because you don’t need to rehire a web designer to update your news.
Almost as tasty as this strawberry-rhubarb pie!