Last week The Cap Times ran an interesting story titled ‘We Are A People.’ It’s multifaceted to say the least and I was surprised it didn’t evoke more conversation. The story talks about Kickapoo Coffee, a fair trade, organic roaster from southwestern Wisconsin. But first, let’s explore a bit of geography for those unfamiliar with […]
choosing a business name
Choosing a Business Name (and other brainstorming activities)
I love brainstorming. I recently met with a client who’s starting a new business and together we went through the systemized process of brainstorming a name. Now, there’s tons of information online about business names. Simply google “how to choose a business name” and you’ll be inundated with how-to sites. Rather than rehash all that, […]
What’s With the Name?
So, what is with my business name? I admit the name Adunate (ä-doo-NÄ-tay) is a bit foreign. And yes, it’s usually mispronounced and draws a few questions. But that’s okay. It offers me a great opportunity to explain its concept and the work I do for my customers. Adunate is Latin for “unite, or integrate” […]