Competing with Amazon is a fact of life—when it comes to making things easy for your customer, how do you compare?
Golf and Art: A promotional brochure challenges me to stretch beyond my norm.
When my client and I planned this brochure, one of our points of discussion was whether or not to use a QR code. QR (Quick Response) codes are those white squares of digital design that when scanned with a smart phone miraculously takes users to any number of data types. You see them everywhere, […]
The legal industry is often perceived as cold and impersonal but Carol Lorenz, an attorney with Neuberger, Wakeman, Lorenz, Griggs and Sweet, shows how erroneous that generalization can be. She is far from cold and impersonal! Carol recently called about a promotional brochure for their law firm. She wanted something they could include in community […]
I love the diversity of my job! Today I met with a new client, a longstanding law firm needing a promotional brochure. Their office is a beautifully renovated, old building—beautiful, traditional and formal. Think golden for bricks and navy for professionalism. Afterward, I stopped at the fairly new Water House Cafe and Bakehouse for a summer lemon […]