• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Adunate Word & Design

Adunate Word & Design

Uniting words & design for all your communication needs

  • ABOUT
  • SERVICES
    • COPY & FEATURE WRITING
    • BRANDING & DESIGN
    • ONLINE MARKETING
  • PORTFOLIO
  • FIELD SKETCHES
    • FIELD FRESH MARKETING
    • BLOG
    • MEDIA & SPEAKING
  • SHOP
  • CONTACT
  • Show Search
Hide Search

Overhead Coverage of Fun in the Sun

adunate · February 13, 2015 · Leave a Comment

Commercial Recreation Specialists, Verona, WIOne of the things I love most about my job is its diversity. For example, here it is the middle of February and I get to write about inflated fun in the sun and adventurously wild water recreation. My client is Commercial Recreation Specialists (CRS), of Verona, Wis., and it recently put out its new Waterfront Product Guide.

Here is the press release I wrote for the occasion.

Commercial Recreation Specialists, Verona, WICRS is an exciting company that focuses on fun. In fact, it’s serious about fun, as the CRS team likes to say. This is obvious, literally, as you page through the new catalog filled with action, color and, of course, lots of fun.

“Fun” is a word CRS splashes liberally throughout its content, yet not overly so. It’s part of the CRS voice and it’s one I embrace as I write the company’s press releases.

Commercial Recreation Specialists, CRS, Verona, WI

CRS is always coming out with new and innovative products. Interestingly, this leading-edge thinking comes through in their marketing as well. A majority of the product photos were taken with drone photography—how cool is that? These are great arial shots. Viewers get an overhead look at the product, yet not from such heights that they feel removed from the action. The drones also capture more of the landscape, which is one of the advantages of high perspective photography and something CRS needs to successfully showcase its line.

Want some water play on your next vacation? Make sure your resort peruses a CRS Waterfront Product Guide!

 

copywriting, outdoor activities, press release, recreation, small business

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

CONNECT!

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

CHECK OUT THE ARCHIVES

Categories

Footer

CONNECT

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

MY GUIDE

Let the morning bring me word of your unfailing love, for I have put my trust in you. Show me the way I should go, for to you I entrust my life (Psalm 143:8).

 

GOOD FIT FOR YOUR PROJECT?

LET’S TALK!

Copyright © 2023 · Adunate Word & Design LLC · 920-261-5519 · Watertown, Wisconsin · Privacy Policy

  • ABOUT
  • SERVICES
  • PORTFOLIO
  • FIELD SKETCHES
  • SHOP
  • CONTACT