Branding ▪ Print Design
Trinity-St. Luke’s is a 3K-8th elementary school operated by two longstanding churches, Trinity Ev. Lutheran Church and St. Luke’s Ev. Lutheran Church, in Watertown, WI. As the school worked to update its vision and core values, it sought a logo to identify its academic program. This logo was to be separate from its sports mascot.
While they work together to operate the school, the two churches are very different from one another as congregations and the identities they present. With this in mind, it was determined that the school’s logo should be uniquely its own.
As we discussed the school’s goals, outreach to the community was a top priority. Because it’s often known by the acronym TSL, we focused on that as its visual. We overlapped the letters as representation of the churches merging together to create a unified educational organization within the community. We focused on a style that’s clean, friendly and bold, and reflects the Christian education on which the school focuses.
