Copywriting ▪ Print Design
Classic English-style cider and French-style apple brandy, both crafted from organic apples raised in the rolling hills of southwestern Wisconsin—who wouldn’t swoon?! The Cider Farm markets their business as “created by two people for a few people,” meaning they’re crafting unique, fine beverages outside the competion of the mass market.
John and Deirdre, owners of The Cider Farm, came to Adunate as they were opening their Cidery and Tasting Room in Madison. They needed a variety of collateral, from a business plan layout to business cards, to drink coupons, to signs for the bathroom. In each project, I took care to maintain their established brand and distinct style.
The objective of a business plan is to communicate goals and strategies that help a business succeed. It must be clear, concise and easy to read. It must portray the business, not only in words and numbers, but also in style. Lastly, it must appeal to its audience, whether it’s a lending agency, an investor, an accountant, or even a buyer.
