Prairie Wind Family Farm is a caring, 40-acre farm in Grayslake, IL. Owned and operated by Jeff and Jen Miller and their two sons, they provide USDA-certified organic food by way of a CSA, farm stand, food pantries, farm-to-table lunches, and partnering farms.
Jen called me asking for a logo update. They liked the windmill and eggplant color of their current logo, but wanted something “less sterile and with more life.”
As I talked with Jeff and Jen, the values they hold immediately came to the forefront. Words such as trustworthy, kind, integrity, professional, family-oriented, responsible, evolving, caring for the land, and, of course, healthy came up again and again. It was important we show these values in their logo.
Prairie Wind Family Farm is located within the unique conservation community of Prairie Crossing. As partners with Liberty Prairie Foundation, the Miller family mentors next generation farmers to care for the land. The movement of the grasses and scripted type in the logo well convey this forward thinking.
Prairie Wind Family Farm is honored to grow, share, and collaborate in providing food with integrity for the people of northern Illinois. Designing the logo within a circle brings its elements together, just as the Miller family does their community. Allowing the windmill or the nameplate to reach beyond the circle emphasizes their outreach to others.
Adunate also is honored. I’m proud to work with caring people who are making a difference to others and the land around them. Thanks, Jen, Jeff, Owen and Gavin for this opportunity!
Let the morning bring me word of your unfailing love, for I have put my trust in you. Show me the way I should go, for to you I entrust my life (Psalm 143:8).