Copywriting ▪ Logo & Branding ▪ Print Design ▪ Online Marketing
Personal projects are the mainstay of creative exploration. Given that, what could be more fun than designing for a vacation; namely, an annual Octoberfest Brewery Tour. It’s our very own celebration of sipping and scenery and I don’t know what I enjoy more, planning the itinerary, designing its promotional poster, or partaking in the vacation.
To read more of our brewery tours, check out my blog.
You don’t have to be a brew buff to appreciate its advertising as an art form. It’s Art on Tap, as they say. The designer in me is fascinated by both vintage and contemporary beer branding.
What about branding your product in today’s beer market?
Nowadays, the industry is incredibly saturated and there’s a continuous flow of newcomers. No matter how skilled a brewmaster you are, you can’t get the word out without a good, solid brand. Good water, good brand; they’re the necessary ingredients for a successful beer.
A Cultural Celebration
My personal favorite brands are those that capture the terroir of the region and the story of the people living there. Hanging in a taproom, sharing hellos and sampling the suds—such simple fun and emotional connection. That’s the spirit I’ve used when designing my posters.