Octoberfest Brewery Tour

Personal projects are the mainstay of creative exploration. With this in mind, what could be more fun than designing for an annual vacation?

My husband and I love road trips through the Midwest’s glorious countryside. We have lots of interests, but in recent years we’ve targeted breweries and autumn color. It’s become our annual Octoberfest Brewery Tour and designing for this has inspired my palate of research, from beer economics and marketing, to beer culture and history.

Beer advertising is a fascinating art form. A successful brand captures the terroir of its region and the culture of its consumers. I designed these promotional posters to reflect Midwestern ales and our down-to-earth natures (thus the mugs instead of goblets:-).

In my opinion as a copywriter and designer, a truly exquisite project is branding an up-and-coming craft brewery. If you’re an artisan looking to start your own business—food or beverage—give me a call!