In 2020, Adunate became certified as a woman-owned business by the Women’s Business Enterprise National Council. Given this, of course I’m super proud to work with other women-owned businesses. Folks, may I introduce to you Liz Nitardy, of Hymns in my Heart!
Since starting Hymns in my Heart in 1995, Liz has crafted her greeting card business into a very exclusive line. Based on the endearing words of Lutheran hymnology, her cards target a unique audience in the religious card industry. Because Liz was going electronic with the production of her cards, she felt it was time to do the same with her marketing. She called me for help with an e-commerce website.
Adunate developed a customized WordPress website that enables Liz to fully control its management and showcase her beautiful cards. Next, Liz and I laid foundations for branding her business with a visual identity inspired by the emblem on her mother’s hymnal.
Working with Liz has truly been a team project. She was a star pupil in my tutorial sessions and even though professing to be a newbie, she’s taken to her website like a true IT geek. I was also proud to partner with Badger Group, of Fort Atkinson, who provides Liz with a full scope of electronic storefront, printing, and mailing services.
“Di painstakingly explained the nuts and bolts of designing a website, gave me the structure to start and, opposed to finishing it for me, gave me the freedom and know-how to do it myself.”—Liz Nitardy, Hymns in My Heart