FORWARD MUTUAL INSURANCE COMPANY
Adunate holds a special relationship with Forward Mutual Insurance Company. Not only was I once a member of its office staff, I also carry our farmowners insurance through this longstanding and faithful company. I’m totally honored to serve as an extension of Forward’s marketing team, doing its graphic design, web design, social media and copywriting.
Web Design and Social Media Marketing
Mutual insurance sometimes carries the reputation of being a conservative industry—rightfully so, since a mutual is owned entirely by its policyholders. But when it comes to marketing, Forward Mutual is nothing less than forward-thinking. Maybe that’s where they get their name!
In 2015, we updated Forward’s site to be completely responsive. CEO and President Lois Wiedenhoeft didn’t want to change the overall look, but she did want it readable on all media devices. In its effort to target to a younger audience, we also established a solid social presence in Facebook, LinkedIn and Twitter. Check us out!
Working with an organization for more than two decades means we’re not only close business associates, we’re also close friends. So when it came time to writing a retirement bio for CEO and President Howard Wiedenhoeft, I felt a moment of bittersweet hesitation. But not for long. Writing about Howard is easy. He’s such a fun, likable guy and he’s done so much for the farm mutual industry. On top of that, he didn’t completely retire!
Howard’s list of professional and personal achievements is great. The challenge when writing such a bio is to recognize these achievements, yet not overwhelm the reader (long lists in a story format can be hard to follow). By interspersing quotes from Howard among the long spans of narrative, I’ve broken up what easily could become tedious. Besides, people speaking in a quote will always be more interesting than a narrative—especially Howard!
Here’s Howard’s story in a larger format.