Crazy as it sounds, pandemic economics may be just the time to start your own business.
women-owned
Bartering With a Geek (said with the utmost affection)
I used to be an avid quilter and when my daughter got married I promised them a wedding quilt. I’m not always on time with my handcrafted gifts, especially for something as big as a quilt. But when their 5-year anniversary rolled around and I was nowhere near being finished, I knew something had to […]
Iowa Evokes Passions
Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?” Put another way: What is your passion? My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to […]
Bees Motivate Gratitude and Giving
I’m into my fourth year of beekeeping and while I still consider myself a newbie, I do feel I’ve come a long way. For one—and an important one at that—I can now find the queen. Finding the queen—or queenspotting, as they say—is huge in beekeeping. There are books on the subject, like this cool Where’s […]
5 Reasons Business Cards are Still Relevant
I just returned from the Women in Sustainable Ag Conference (WISA), followed by a glorious vacation. Now that I’m back, I’m cultivating relationships with all the wonderful people I met. The business cards I acquired make this an easy task. Which leads me to ask, what do you think of business cards? Do you still […]