Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?” Put another way: What is your passion? My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to […]
women farmers
Bees Motivate Gratitude and Giving
I’m into my fourth year of beekeeping and while I still consider myself a newbie, I do feel I’ve come a long way. For one—and an important one at that—I can now find the queen. Finding the queen—or queenspotting, as they say—is huge in beekeeping. There are books on the subject, like this cool Where’s […]
5 Reasons Business Cards are Still Relevant
I just returned from the Women in Sustainable Ag Conference (WISA), followed by a glorious vacation. Now that I’m back, I’m cultivating relationships with all the wonderful people I met. The business cards I acquired make this an easy task. Which leads me to ask, what do you think of business cards? Do you still […]
Expanding Our Octoberfest to Minnesota
We certainly love our local brews. However, a few weeks ago my husband received a birthday gift of assorted Oktoberfest beers from outside our WiscoBeer realm. They say it’s good to expand your thinking, so in preparation for our upcoming Octoberfest Brewery Tour we’re “working” to expand our palettes. Yes, sigh, it’s a tough, tough […]
Lots of Summer Ramblings: Strawberry Moon to Strawberry Festivals
Several years ago the bulb in our yard light burned out. It was one of those dawn-to-dusk lights set high on a line pole and even though my husband’s job is to regularly climb such poles, he just never got around to climbing ours. At first, I’d go out at night and it seemed unnervingly […]