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Celebrating Fat Tuesday with Sense of Place

You know how you walk into a local bakery and the aroma of fresh baking fills your soul to its deepest depths? That was my husband and me this last weekend as we followed the Wisconsin Foodie trail in Sheboygan. Stepping into the first bakery was an aaah-romatic indulgence of Paczki. Coming upon the second was a heavenly whiff of hard rolls before we even walked through the door. Oh, how I swoon.

Good Smells, Good Marketing

They say good smells are good marketing. In truth, tapping into all the human senses is good marketing and our weekend getaway was a perfect example. Think cozy lights welcoming us as we arrived at our B&B. Or a friendly hubbub at the local foods cafe. All of these absorbed together created a memorable image of Sheboygan, an image which, jargonly speaking, can be referred to as “sense of place.”

Defining Sense of Place

Sense of place is the impression we get from a place. It’s the look, the feel, the sounds—it’s the complete physical and emotional lens through which we experience a place. 

When it comes to your business, sense of place is equally important. It’s an element of your brand. Whether it’s your venue, your website, your logo…they all evoke a sense of place.

NEED HELP WITH YOUR SENSE OF PLACE?

What I’m Working on This Month

I was proud to participate in an upcoming toolkit called “Amplify Our Voices: Connecting Organic Women Farmers with the Media.” It’s put together by Renewing The Countryside and coming out soon. Join their newsletter! 

What I’m Tuned Into This Month

  1. Paczki Day! Everyone is Polish on Paczki Day, so Happy Fat Tuesday to all!
     
  2. Gastrophysics, Charles Spence. A little science-heavy for my right brain, but interesting nonetheless. Eating is multi-sensory, meaning there’s truth to Good Smells, Good Marketing. 
     
  3. “At Berea College, Students Craft a Bright Future, Tuition-Free,” Are you a maker deciding on colleges? Interesting article from an equally interesting magazine.
     
  4. The Corner Table Podcast: Food Photography, A beef farmer recently lamented that the food photographer he hired altered his meat presentations, leaving them inedible. Yep, sorry, but I bet they looked tasty good in the photos. I’m suggesting he listen to this podcast.

Iowa Evokes Passions

Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?”

Put another way: What is your passion?

My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to farm service providers. This question was part of the 5Ws and an H exercise we did to identify their uniqueness and build an authentic brand. As important as the whole exercise is, the “why” is perhaps the most compelling. It’s the heart and soul of a business.

The workshop went great, by the way, as did the whole conference. Kudos to the PFI team who, in the midst of blowing snow and road treacheries, hosted a full house of ag enthusiasts.

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Given that I asked my workshop attendees to examine their passions, I felt I should reflect on mine as well. It’s my 15th year in business, after all. So why does Adunate help people build their brand and grow their business?

This awesome collage was in the entry of Cafe Milo in Ames.

That Right-Brained Gene

The master creator planted in me (and my peoples) an incessant need to create, explore, make, design, research, write, plant, observe, discover, build, grow, appreciate. Admittedly, this is a bit of chaos. But I also like to think of it as creativity. I feel good knowing my myriad of ideas and pursuits helps others succeed with theirs.

God’s Good Earth

Every day I’m blessed to wake up and view God’s magnificent creation. I’m passionate about sustaining what he’s given us for the time we’re here on this earth. I’m adamant that all people be treated with the same grace he’s has shown each of us. I mean, why would we not?

Food, Glorious Food!

I love good food and drinks! I love the growers, the bakers, the artisans, and the makers. I appreciate their hard work and endless days. I want to help them grow their business. I want to help them succeed.

When it comes to innovation, this exhibit from the National Mississippi River Museum and Aquarium in Dubuque says it all.

Amazing Women

When we were first married, my husband and I dairy farmed with his family. This was in the 1980s (whoa, we’ve been married that long?) and the farm economy was in crisis, just as it is today. Many people, including us, quit farming.

Our family has since recovered quite nicely, thank you, and this by no means is a sympathy grab. But I often wish the local food movement was as strong then as it is now. I admire women today who’ve found ways to earn a living from home. I’m in awe of their innovative ideas; CSAs, home-based food businesses, farm-stays, so many ventures we never heard of forty years ago. I’m inspired how they work together for the good of all, not just for themselves.

It’s 2020 and I want to be like these women!

Whatever you do, do it all for the glory of God

Actually the passage in its entirety says, “Whether you eat or drink or whatever you do, do it all for the glory of God,” 1 Corithians 10:31.

This puts into perspective just about everything we do, don’t you think?

So What About You? What are Your Passions?

This year are you looking to amplify your brand? Do you know who you are, what you do, and why you do it?

My monthly newsletter can help. Along with the 5Ws and an H worksheet, I’ll send tips to guide you through the branding and marketing process. Emphasis is on the monthly, as in once a month, so don’t worry about me bombarding your email.

Signup here for news you can use!

Out and About with Fermentation Fest

News flash!

Fermentation Fest event guides are hot off the press and heading out to exciting venues throughout Wisconsin. This 24-pg, can’t-miss guide is bubbling with interesting articles, art, class listings and city map—all the ingredients necessary for two weekends of culture convergence at Fermentation Fest. You don’t want to miss the Fest or the guide!

I’ve got to say helping promote Fermentation Fest is one of my favorite projects of the year. It’s a melding of interests, from food and art, to agriculture and travel. This means artists, chefs, poets, foodies, farmers, cheesemakers, brewers, musicians, performers, and so many more people all come together for an autumnal celebration of good life. I’m very proud to design for it, very honored to be part of it.

In the weeks ahead I’ll be delivering guides to various venues (I love promoting my clients!). Check back to this page often for an updated listing of where you can find them. And don’t forget my social media because I’m also big on featuring interesting venues.

Here’s where I’ve been so far. Yep, all the way to northern Wisconsin!

#GetYourFermFestGuide2019Here

Listed in order of cities are venues where you can find Fermentation Fest guides. If you’re not in these areas, check out the Fermentation Fest website or join the mailing list.

Deerfield Coffeehouse, Deerfield
Milwaukee Street Traders, Delafield
Fitchburg Public Library, Fitchburg
Sequoya Public Library, Madison
Willy Street Co-op East, Madison
Willy Street Co-op North, Madison
ZuZu Cafe & Market, Madison
Willy Street Co-op, Middleton
Good Harvest Market, Pewaukee
Roots Coffee Bar, Oconomowoc
Soleil Lune Yoga Center, Oconomowoc
Firefly Coffee House, Oregon
The Chocolate Caper, Oregon
Landmark Creamery, Paoli (Belleville)
Stevens Point Area Co-op, Stevens Point
Cafe Coco, Washburn
South Shore Brewery, Washburn
Tribeca GalleryCafe & Books, Watertown
Downtown Grocery, Wausau

See you at Fermentation Fest in October!

Lots of Summer Ramblings: Strawberry Moon to Strawberry Festivals

Several years ago the bulb in our yard light burned out. It was one of those dawn-to-dusk lights set high on a line pole and even though my husband’s job is to regularly climb such poles, he just never got around to climbing ours.

At first, I’d go out at night and it seemed unnervingly dark. We don’t have immediate neighbors so nothing but the celestial sky lit our yard. Oh, but let me tell you, there’s no going back. The event of that burned-out bulb has totally heightened my appreciation of the night sky and I’m now a moon-gazing habitué.

Given that, here’s to a happy Strawberry Moon (Tuesday night) and upcoming Summer Solstice (Friday night). I love them both. With the full days of summer ahead, it’s a wonderful time of festivity and adventure.

Speaking of Strawberries…

They’re finally here! We live on a windy hill and it seems my patch is always a bit behind. But they’re here now and as delicious as ever. Just look at how red and juicy they are, unlike those so-called “strawberries” you find in the grocery store.

Hey folks, shop your local farmers! Eat real food!

Strawberry Festivals and More

One of my tastiest childhood memories is of a strawberry festival we attended while camping in northern Michigan. If I recall, it was a community church serving shortcake piled mile-high with strawberries and cream. Oh, so good!

Quite often such festivals are benefits for a specific cause (like these upcoming festivals here and here). Joining the celebration not only creates fun memories but also supports grassroots working together at its finest.

Food festivals have become one of the fastest growing forms of tourism and there’s a good reason why. They offer a sensory overload of the landscape, ethnicities, history, and food cultures of their given community.

Food lovers love food festivals; ask me how I know!

Which Leads Me To…

When it comes to festivals, I’m proud to help promote two Wisconsin biggies: The Soil Sisters in August and Fermentation Fest in October. These are annual celebrations that each draw thousands of people and have great social and economic impacts on their rural communities. Needless to say, a lot of organizing and marketing goes into these events.

Do you know of a festival looking to grow in its success? I’d love to help. Let’s talk about what makes a good festival and how to get the word out to all those fun-loving, destination travelers!

Wisconsin Artistry and our 2018 Octoberfest Brewery Tour

I’m of the opinion that Wisconsin has the best selection of Oktoberfest beer and, admittedly, I’ve done my share of sampling since it hit the shelves two months ago. Here are a few of my favorites. To top it off, when the Oktoberfest comes out my husband and I get quite a thirst for our Octoberfest Brewery Tour. It’s truly our favorite time of year.

Even though our tour has become an annual getaway, this year’s arrangements are rather last minute. True, I usually begin planning the next before we’ve even finished the last. But sometimes life brings us detours. My beloved father died recently and our hearts just weren’t into the extensive trip I’d originally planned. Instead, we’re taking a few days in the comfort of familiar places.

Our Itinerary

Wisconsin celebrates the artistry of October like none other. It’s all about brilliant color, outdoor adventure and hearty festivals. Here’s our to-do list:

  • Fermentation Fest: This year the Farm/Art DTour is back better than ever. With a sparkling lineup of artists, musicians and food carts, it can’t be missed! Not officially part of our brewery tour, we’re using it as a day-tripping intro.
  • Fall Art Tour: Baraboo, Spring Green, Dodgeville and Mineral Point have developed into an inspiring art community and on this weekend it’s doors wide open! My favorite studios are those tucked inside repurposed, historical buildings and rugged, country barns.
  • Driftless Cafe: Food, Sustenance, Love, as they say. My kind of place, especially since it gleans ingredients from local organic farmers.
  • Trempealeau Hotel and Monarch Public House: We loved these locales four years ago and the area’s quiet simplicity is calling us back.
  • Long Lake Canoe Trail: It would be divine to explore these waterways—think fall colors, migratory birds, and flat waters (this is a brewery tour don’t forget, so there’s a necessary emphasis on “flat waters”). Other possibilities are Perrot and Roche-A-Cri State Parks.
  • Sand Creek Brewing Co: Before clicking into this company’s website, check out Google’s image of it’s building. I swoon!
  • Wisconsin Cranberry Discovery Center: Wisconsin is the largest producer of cranberries, yet I know so little of this industry. Time to see how those Thanksgiving berries are grown!
  • Knuth Brewing Company: Artisan beer and pizza by husband and wife entrepreneurs, perfect pairings.

Hot Off the Press

What’s Octoberfest Brewery Tour without some promo? I know you’re bubbling with anticipation and here it is…my 2018 poster!

Family and friends, if you’re in these areas, let’s get together and share a beer! Probst!

Octoberfest Brewery Tour promotional poster by Adunate

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Going the Extra Mile

When it comes to promoting my clients, I love getting out and shouting the good word. It’s easy because I design for clients I totally love and they give me great things to shout about.

There’s something to be said for promoting one’s clients. Their success is my success, after all. But even more, it means I believe in them and I value their product. It means I know their industry. Because I target clients who share my passions, we talk the same talk, walk the same circles and, together, know what brings optimal success.

My Current Project

These days I’m promoting Fermentation Fest, an annual event for which I design a 48-page guide. It bubbles over in my list of personal interests—food, art, agriculture, travel—so, of course, it’s one of my favorite projects of the year. And delivering guides to fascinating people and places throughout southern Wisconsin is as much a perk for me as it is for my client.

Come early October, you can bet I’ll be attending Fermentation Fest. I love the more than 50 interesting classes, hands-on workshops, tastings and more, taught by fermenters, artists, bakers and brewers. I love touring the rolling hills of Sauk County and finding art, performances and music in the Farm/Art DTour.

Sounds like fun, doesn’t it? It truly is and it’s an event the whole family can enjoy.

Fermentation Fest 2018 guides

#GetYourFermFestGuide2018Here

Listed in order of cities are venues where you can find Fermentation Fest guides. If you’re not in these areas, check out the Fermentation Fest website or join the mailing list.

Landmark Creamery, Belleville (Paoli)

SchoolGrounds Coffee House, Cottage Grove

Milwaukee Street Traders, Delafield

Fitchburg Public Library, Fitchburg

2 Rivers Bicycle & Outdoor, Fort Atkinson

Café Carpe, Fort Atkinson

Brickhaus Cafe, Jefferson

GetCulture, Madison

Ground Zero Coffee, Madison

Jordan’s Big Ten Pub, Madison

Madison Sourdough, Madison

Regent Market Co-op, Madison

Sequoya Public Library, Madison

Willy Street Co-op East, Madison

Willy Street Co-op North, Madison

ZuZu Cafe & Market, Madison

Willy Street Co-op, Middleton

Roots Coffeebar & Cafe, Oconomowoc

Firefly Coffee House, Oregon

Good Harvest Market, Pewaukee

2 Rivers Bicycle & Outdoor, Watertown

Tribeca Gallery Cafe & Books, Watertown

 

 

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It Takes Grandparents and a Full Flock

The Instagram rule of poultry is if you’re going to raise layers, you must produce a rainbow of egg colors. Given that—and because I have grandchildren who, in my mind, rate much higher than Instagram—I choose breeds specifically for their color of eggs. My chick order this spring consisted of Ameraucanas for their pastels, Marans for their chocolate (I usually forget and say chocolate covered instead of colored, haha, wouldn’t that be nice), and the gentle, very pretty Lavender Orpingtons for their brown.

Add these to my white-egger Leghorns from last year and you get a full spectrum in every dozen. All for the grandchildren.

flock of chickensRecently my husband was perusing the Abendroth catalog and noticed Lavender Orpingtons were $9.95 each. Oops, I guess I never checked prices. And…Lavender Orpingtons only come as a straight run, meaning they could be male or female. Oops, I didn’t check that either. They’re for the grandchildren, after all.

Isn’t it funny what we do as grandparents?

Fermentation Fest event guide 2018

Last week I wrapped up work on the Fermentation Fest event guide and sent the final draft to press (put the paper to bed, to be jargonly correct). Because this year’s guide is to be a reversible (half of it printed upside down), I went to the print agency to verify it was laid out correctly. Look at this, not only was I provided with individual proof pages and a full size mockup, I also got a cute, mini mockup. I feel like a beloved grandchild.

I’m thinking my favorite businesses are like grandparents; they give more than their all without a second thought. And just as it takes a full flock to produce that colorful dozen of eggs, so it takes a multitude of grandparently businesses to produce a successful event guide. Donna Neuwirth, founder of Fermentation Fest, is a brilliant visionary. Cricket Design Works illustrated the gorgeous front covers—both of them! Badger Group is the dedicated agency doing our professional printing. I can’t put into words how honored I am to work with each of them.

2018 Fermentation Fest event guide

Lastly, Fermentation Fest is made possible by a long list (can we say full flock?) of sponsors, funders and partners. Be sure to check them out in this year’s event guide, which will soon be out in various locations. Watch for it!

Lavender Orpington rooster

And now…drumroll…here’s a Lavender Orpington update. One, and only one, is a rooster. He’s developing his comb, learning to crow and is violaceously beautiful (men have all the luck). If he’s gentle enough, maybe we’ll keep him and hold back a few eggs for hatching.

You know, for the grandchildren.

 

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Finalizing Our Octoberfest Brewery Tour

Octoberfest Brewery Tour 2017Autumn is here! That means Oktoberfest beer has been out for weeks and we’re finalizing plans for our Octoberfest Brewery Tour. With that…drumroll… comes the release of my Octoberfest poster!

The great thing about personal projects is that they can be just that—personal. Yes, commonly graphic design is communication to a full audience, but these Octoberfest posters are meaningful mementos of what’s become our annual tradition. Unique tours. Unique posters.

And…did you notice this year’s stork?

This October we’re minimizing our travels to within a 200-mile radius of home. As you might guess, we’re expecting a baby in the upcoming month —grandbaby, that is. Sipping beer may be fun, but nothing beats the arrival of a new child of God. One mention of contractions and we’re heading home faster than beer foams from a tap.

Our Lake Michigan Itinerary

Pending no news of labor, here’s our shoreline excursion. We’ve often vacationed in these parts of Wisconsin so I explored the internet for things out of our ordinary. Added to our to-do’s are Grafton Stone Mill, White Cliff Fen and Forest Nature Preserve and Rock Island’s Pottwatomie Lighthouse.

But hey, this is a brewery tour, is it not? Wisconsin’s got a brewing boom going on and new crafters are opening their doors everywhere. Here are a few we aim to sample:

  • Thumb Knuckle Brewery just opened this spring and seems like a perfect welcome into the Door County peninsula.
  • Ahnapee Brewery is a throwback to the original 1800s Ahnapee Brewery except now it’s a tap room in a garage—a tiny garage—how cool is that? Plus Von Stiehl Winery is right next door.
  • The Fermentorium—love the name—received good reviews from Milwaukee Magazine. It’s just outside of Cedarburg, always an interesting town.
  • St. Francis Brewing Company: Their beers are showing up in several area restaurants and one of my favorites is the brown ale Sloth (which is definitely what I’ll be after this tour).

Any more suggestions for this area? Let us know! We love the serendipity of life!