While enjoying last year's Octoberfest Brewery Tour, I came across the book Badger Breweries, Past and Present. Definitely on the rare list, it's a detailed account of all the breweries known to have existed in Wisconsin. Look at how many it shows for my small town alone. According to the … [Read more...] about Yesteryear’s Brewery: Today’s Small Business
self-employment
A Wolf Moon Welcome
Happy upcoming first full moon of the year!Interestingly, not only will this be the Wolf Moon, it’s a Super Wolf Blood Moon. Super Moon, in that it's closest to the earth in its elliptical orbit; Wolf Moon, because that’s the name given to January’s moon; and Blood Moon because of the reddish … [Read more...] about A Wolf Moon Welcome
Branding or Marketing: Which Comes First?
Which came first, the chicken or the egg? We've debated this question for generations, have we not? Thankfully, when it comes to branding vs. marketing, the answer is much less scrambled (sorry, I couldn’t resist). Regardless of size or industry, successful businesses practice both branding and … [Read more...] about Branding or Marketing: Which Comes First?
Where We Talk About Women and the Difficulties of Self-Promotion
My cousin JerriLynn is an amazing woman. When we were both barely into our 20s, she was an audacious entrepreneur with her own whole foods store. Since then she’s succeeded in a variety of ventures, always with moxie and always with finesse. These days she’s in real estate and even though I’m a … [Read more...] about Where We Talk About Women and the Difficulties of Self-Promotion