My grandmother was an artist and her medium of choice was needlepoint. She was a master. As a 97-year-old in her final year of life, her once sharp and active mind began to fade. Yet her memories were still very strong. Listening to her knit different eras of her life together into the same story was […]
public relations
Putting My Clients in the News
Does social media make promotional benefits of the newspaper press release a thing of the past? Of course not. Especially in small town chronicles where local items make up a majority of the news. Adunate’s recent copywriting project was this release for Forward Mutual Insurance Company—a strong, innovative company befitting of its name. Forward Mutual Insurance Company […]
A Pastry Shop’s Ingredients for Successful Branding
Yesterday I made this cake for Easter. Normally my cakes turn out lopsided, with crumbs spattered throughout the frosting. But yesterday Miette owner Meg Ray helped me with her frosting instructions and my cake turned out so beautifully I had to take a picture. Thanks Meg! Of course, I don’t know Meg Ray personally. But I have to say […]
Have You Sent Your Thank You Note?
When I was a kid, my mom was naggingly insistent that her children send thank you notes whenever we received a gift. Well, according to Tom Ahern, a leading authority on working with donors, once again mom was right. “Thank the donor immediately,” says Ahern in his book Keep Your Donors: The Guide to Better […]
Right Message, Wrong Delivery
A month ago today a murder took place. It was a drive-by shooting right in front of the public high school of my hometown—the small, bedroom community of Owosso, MI—and the man killed was an activist infamous to the area. I say infamous because he was an anti-abortion protester. Knowing our nation’s diverse stance on […]