Which came first, the chicken or the egg? We’ve debated this question for generations, have we not? Thankfully, when it comes to branding vs. marketing, the answer is much less scrambled (sorry, I couldn’t resist). Regardless of size or industry, successful businesses practice both branding and marketing. But it’s the order in which they approach […]
podcast
Marketing Beyond Your Comfort Zone
Okay, we hear this all the time: life begins at the end of your comfort zone. Like when you explore places you’ve never been. Or hang a shingle for your own business. Or, in my case, do a podcast for some of the coolest ladies ever. That was me recently when I was interviewed by Lisa […]
Can You Really Make It in the Gig Life?
It used to be freelancers were considered vagabond-ish, unfocused and perhaps even less qualified. Nowadays, we know this isn’t true. In fact, not only have freelancers gained the respect they well deserve, they’ve also become the fastest growing segment of today’s economy. And they’ve gained a label for their self-employed lifestyle: The Gig Life. In […]
A Chatty Introduction to the Gig Life
Things are so interesting in my yard right now. At night we’ve got a Barn Owl hanging out and screaming like a murderous woman. Apparently, this species of owls is a rarity and we’re privileged to have one in our area. During the day, we have swarms of barn swallows perching on our wires. I […]
Not Necessarily a Lone Egg; Just Inspiring Recources
Yesterday, I found this robin egg sitting in my driveway all by its lonesome. It was so tiny and pretty, I had to get a picture. Then I found this interesting poster about work. Actually, it’s an advertisement for Citrix. I’m not necessarily endorsing Citrix (I’m not not endorsing it either); I just don’t know […]