Coronavirus has everyone need an extra big hug. Here’s how small businesses can make a difference.
Advice on running our business can be good, but we all must do what we’re each wired to do.
It’s called the seed catalog effect. It’s when outside the January winds blow and inside we cozy up with seed catalogs, and it’s then that our green thumbs become their most ambitious. There’s something about those glorious displays of bounty that brings hope to the new year. They’re a promise that spring will most certainly come and, yes, this will be the best gardening year […]
Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?” Put another way: What is your passion? My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to […]
My grandmother was an artist and her medium of choice was needlepoint. She was a master. As a 97-year-old in her final year of life, her once sharp and active mind began to fade. Yet her memories were still very strong. Listening to her knit different eras of her life together into the same story was […]