nature

Lots of Summer Ramblings: Strawberry Moon to Strawberry Festivals

Several years ago the bulb in our yard light burned out. It was one of those dawn-to-dusk lights set high on a line pole and even though my husband’s job is to regularly climb such poles, he just never got around to climbing ours.

At first, when I’d go out at night it seemed unnervingly dark. We don’t have immediate neighbors so nothing but the celestial sky lit our yard. Oh, but let me tell you, there’s no going back. The event of that burned-out bulb has totally heightened my appreciation of the night sky and I’m now a moon-gazing habitué.

Given that, here’s to a happy Strawberry Moon (Tuesday night) and upcoming Summer Solstice (Friday night). I love them both. With the full days of summer ahead, it’s a wonderful time of festivity and adventure.

Speaking of Strawberries…

They’re finally here! We live on a windy hill and it seems my patch is always a bit behind. But they’re here now and as delicious as ever. Just look at how red and juicy they are, unlike those so-called “strawberries” you find in the grocery store.

Hey folks, shop your local farmers! Eat real food!

Strawberry Festivals and More

One of my tastiest childhood memories is of a strawberry festival we attended while camping in northern Michigan. If I recall, it was a community church serving shortcake piled mile-high with strawberries and cream. Oh, so good!

Quite often such festivals are benefits for a specific cause (like these upcoming festivals here and here). Joining the celebration not only creates fun memories but also supports grassroots working together at its finest.

Food festivals have become one of the fastest growing forms of tourism and there’s a good reason why. They offer a sensory overload of the landscape, ethnicities, history, and food cultures of their given community.

Food lovers love food festivals; ask me how I know!

Which Leads Me To…

When it comes to festivals, I’m proud to help promote two Wisconsin biggies: The Soil Sisters in August and Fermentation Fest in October. These are annual celebrations that each draw thousands of people and have great social and economic impacts on their rural communities. Needless to say, a lot of organizing and marketing goes into these events.

Do you know of a festival looking to grow in its success? I’d love to help. Let’s talk about what makes a good festival and how to get the word out to all those fun-loving, destination travelers!

Happy Perihelion Day!

Obviously, I’m not quite ready to give up the holidays. It seems I’m looking for any excuse at all to continue the festivities, so here’s to a warm and cheery Perihelion Day!

Perhaps you already knew this — I did not until I saw it on my Wisconsin Phenology Calendar —but perihelion is the term for when the earth is closest to the sun. You wouldn’t think we’d celebrate this during the heart of winter but as The Old Farmer’s Almanac explains, it’s the tilt of the Earth’s axis that affects our seasons, not our distance from the sun. So go ahead, raise that last bit of eggnog to being 3 million miles closer to the sun than we are in June.

Looking ahead to 2019

Getting back into the groove after 12 days of Christmas is hard— yes, we really did do the traditional 12 days of Christmas! We had a memorable season with family celebrations, worship services, movie, light show, hiking and an overnight trip. And don’t forget the food, lots of very good food.

Now today, Perihelion Day, it’s time to get back to work. Sigh.

In truth, I think I’m set to go. Yesterday as I cleaned my office and organized Adunate for coming year, I found myself feeling excited, optimistic and full of prayerful confidence. I’ve got some interesting projects in the pipeline. I’ll be working with fascinating people: foodies, farmers, non-profits and businesses, all of whom care about making things better for others. And I’m challenging myself to step further beyond my comfort zone—that’s where those prayers come in handy!

A Toast to 2019!

Here’s to many blessings in the New Year. Let’s keep in touch. I’ve got lots of ideas to take your business to a higher level!

Monthly News You Can Use!

February Randomness

Wisconsin beehives in winter

Happy February! So what do you think my honeybees are up to these days? From what I’ve read, they’re not hibernating. Even in cold Midwestern temps—and we’ve had plenty of that this year—those little sweethearts are busy in their hives clustering together, fluttering their wings and energizing themselves with honey, all in the name of protecting the queen. Amazingly, bees keep the inside of their cluster a toasty 80-90°F.

Of course, I can’t open the hive because cold air would immediately zap them all. Instead, I go out each day, brush away the occasional dead bee that’s been kicked out and wait until spring to know if my community has survived. For me, only a second-year beekeeper, this is the quiet season.

My Clients

I work with many people who are also in the quiet season. Seemingly so, anyway, because they too are busy behind the scenes. My farmer clients are hunkered down with seed catalogs and educational conferences, like the MOSES Organic Farming Conference, for which I was again proud to design. It definitely isn’t the quiet season for the MOSES team—not with their big event coming in just three short weeks. They put on the largest conference of its kind in the U.S., so if you’re into organic and sustainable agriculture, be sure to attend. It’s over the moon (an apt but pun-ish descriptor in light of last night’s Super Blue Blood Moon).

My Wormfarm Institute clients, Donna and Jay, are currently in Mexico, researching exciting food and art for this fall’s Fermentation Fest (last year’s mezcal class and dinner were huge successes). Both these non-profits could not exist without continuous outreach for funding and exposure. It’s hard, skillful work and Donna is a master. Her efforts were recently rewarded with recognition in an upcoming publication by Americans for the Arts.

Adunate

It’s the quiet season for Adunate too. Quiet, but, again, busy behind the scenes. I’ve been marketing, marketing, marketing—a fact of life for every business. One of my goals for 2018 is to target the female ag industry. In her book Soil Sisters, author Lisa Kivirist describes the growing number of women farmers and how they’re changing the face of American agriculture.

“New women farmers are primarily starting small-scale, diversified, locally focused and family-run operations, bucking the corporate agriculture trend of fewer small family farms and more consolidation,” says Kivirist.

For the most part, those USDA-subsidized corporate farms are producing just corn and soybeans for animal feed or fuel. Contrast that with women farmers who raise a diversity of crops going directly from their farm to a family’s table. Or a school cafeteria. Or a senior health community. They’re sustaining their land and giving back to the soil. Can you see the nurturing going on here? These are the caring people with whom I want to work.

Books I'm reading in 2018

Speaking of books…

Here’s what I’m reading these days (and yes, I’m dabbling in all four—it’s the quiet season, after all). Some of them are great reads about food, land and business. Others will help me to help you market your products. Give me a call!

  • Braiding Sweetgrass: This one drew my attention because it it melds the spiritual and scientific aspects of nature. I’ve long been a proponent of both, like say, gardening by the moon (there’s that moon again!). God created an awesome earth and, of course, every part of it is connected.
  • Articulating Design Decisions: Many times the customer doesn’t understand the designer’s reason for a design. Often designers, ahem, me, have trouble articulating their reasons. This book is well-written, easy to read, and in many ways is applicable to anyone who talks about their product. I wish I’d read this twenty years ago!
  • An Unlikely Vineyard: I want to take a road trip to Vermont! This is both a life story and how-to for restoring the land and building an eight-acre vineyard. She beautifully speaks of terroir, essence of place, and the meditation of cultivation.
  • Gastrophysics: Did you know there’s a science to enjoying your food? Things like what color plate it’s served on or what sounds are playing in the background? This covers our five senses and how they affect our perception of food. One reviewer named it a manual for restaurants. I think it’s great for anyone who markets food.

So there you have it, some happenings in this seemingly quiet season. Stay warm, be healthy and keep busy!

Sustainable Design for Earth Day

Logo concepts for client on Earth Day 2017

Boy, do I love showcasing my clients! And because tomorrow is Earth Day, let me introduce Liberty Prairie Foundation, a new client I’m puffing with pride to have on my roster. Located 45 minutes north of Chicago in Grayslake, Ill., this non-profit organization works to promote ways for people in northern Illinois to responsibly use land and water. It has a particular focus on sustainable farming.

The Foundation was formed in 1993. Like a neighborhood buddy, it grew up along side Prairie Crossing, a conservation community that was being developed on land originally slated for a dense housing development. Today, though separate entities, the two remain enmeshed in many ways, including their branding. To reflect its increasingly diverse programs and initiatives, the Foundation is looking to update its logo and unify its overall brand. Shown here are some of the concepts we’ve been throwing around.

And here’s a sampling of the dedicated work Liberty Prairie Foundation does:

And, oh, there’s so much more!

Event promotion card by Adunate for Liberty Prairie Foundation, Grayslake, IL

Liberty Prairie Foundation maintains an active calendar of events, like this upcoming educational gathering it is hosting in conjunction with partnering organizations. Director Nathan Aaberg and I have put together a sustainably-minded mailer on 100% recycled paper and an economical email in PDF format. Yes, the Foundation stands tall in its environmental ideals right down to the invitations it sends out.

This year my Earth Day applause goes to Liberty Prairie Foundation. I’ve loved getting to know its members and am totally impressed by their care of the land and forward thinking!

National Ag Day 2017

National Ag Day 2017

It’s National Ag Week and my thanks to the men and women who provide our food and clothing. Being from the Midwest, it used to be when I thought of farmers, Holstein cows naturally came to mind. Or million-dollar implements on acreage as vast as the eye could see. While I certainly appreciate these entities, I now realize there is so much more to American agriculture—CSAs, market farmers, even little ol’ gardeners like me. I appreciate so much those who boldly take a stand for organic, ethical and sustainable agriculture. You have my love and admiration!

Here are some things I’ve been following this week:

  1. Without immigrants, the snowball of repercussions is great. Is this what we really want?
  2. Women Who Farm: “Through saving seed, harvesting rainwater, and care taking the animals, these women are true heroes.”
  3. I loved Mas Masumoto’s keynote presentation at last month’s MOSES Conference.
  4. Also Liz Carlisle’s. Her book Lentil Underground is on my must-read list.
  5. Gather with women farmers, learn valuable farm and gardening tips, and sample locally-made products at this Soil Sisters event, April 6, in Middleton. See you there!
  6. Yes, immigrants do feed America. Award-winning Modern Farmer did this excellent piece: The High Cost of Cheap Labor. Worth reading for a better understanding of how food gets to your table.

Beekeeping and My Season of Growth

Jars of honey on beehiveSo my tenure as beekeeper has come to an end. Rather abruptly, I might add. Last weekend bald-faced hornets invaded my hive and even though my guard bees fought valiently—there was a massive swarm of agitation happening at the entrance of the hive—it appears the hornets have won. This week most of my bees are gone. So are about six frames of lush, unharvested honey.

Lucky for me, I had harvested my share of honey the week before. Those unharvested frames, those I left for the bee’s winter feed; those were my “reinvesting and saving portions of the harvest for yet another season of growth.” A season that apparently is not going to happen.

Yes, and no.

Yes, I’m disappointed. The nurturer in me feels bad, like I somehow let down my bees. But my disappointment isn’t overwhelming and I’m choosing to relish the sweet side. Being a newbie, I allowed myself low expectations based on the many challenges facing today’s beekeepers. I knew this would be a season of learning and, wow, I’ve learned a lot. All summer I enjoyed watching my bees forage from one group of plants to another. I became conscious of the summer’s detailed progression in ways I previously hadn’t observed. And honey! Just look at that sweet, golden honey! I hadn’t anticipated harvesting any this first year, but those little troopers worked so hard to share.

As a beekeeper I’ve had a temporary setback, but not for long. Next spring I’ll be ordering more bees and another summer of fun!

In the meantime, I’m interested in this organization: The Honeybee Conservancy. The Honeybee Conservancy is a non-profit organization responding to the bee crisis. Check out its Sponsor-A-Hive program, which puts hives in schools and community gardens across the nation. Think of the educational opportunities! The pollinating potential!

The Honeybee Conservancy is a way to “share the harvest with others” and reinvest portions for “yet another season of growth.” Writer Denis Waitley says it so well, doesn’t he?

Care to donate? Currently, a $5000 grant is matching every dollar donated.

Want a hive for your school? The deadline for registration is November 11, 2016.

Want a FREE educator’s kit? Think lesson plans, worksheets to “build reading and science skills, raise environmental awareness, and empower students to help the bees.”

 

Wednesday Webs: Things Keeping My Interest This Summer

Bees on their brood frame in Wisconsin

So this has been my summer of beekeeping. Since I know absolutely nada of these honeys, I’m learning things as I go. For example, I now know the cone shape in the center above is a queen cell and since I already have one queen, another could be problematic. I should get rid of this cell. Or not. The challenging aspect of Beekeeping 101 is that the old salts are notorious for their variety of preferential practices (kind of like our world of marketing, yes?). In any event, so far I’ve managed to not kill my bees, nor have they left me for a better keeper.

Besides beekeeping (and my usual gardening and raising baby chicks), here are other agricultural interests that have me humming this summer:

  • Speaking of bees, here’s an interview on what we can do to improve their future, by an unconventional Madison entrepreneur
  • Similarly, the Chicago Honey Co-op works to produce honey and promote the good work of bees
  • You’ve heard of CSAs. How about CSFs, (as in Alaskan fish)? Grassroots, out-of-the-box entrepreneurism at its best!
  • We Live On the Internet. We Die Alone. Are we living our lives online instead of living it for real? This isn’t a farming story, but its poignant intensity shows a season of life that applies to us all. This summer spend time digging in the dirt. Grow food and share it with people. Spend real time with real people!

Soil Sisters ad by Adunate Word & Design

  • I’m once again proud to be working with Soil Sisters, a fun-filled, culinary and ag event. Here’s the ad Adunate did for them, which appeared in the summer issue of Edible Madison magazine. Going to be in Wisconsin this summer? Come to Soil Sisters, Aug. 5-7.

Sponsor Sampler, by Adunate Word & Design

  • Later, in fall, Fermentation Fest will once again host its convergence of food, agriculture and art. Here’s a piece Adunate did as a sponsor sampler. Interested in sponsoring Fermentation Fest? Contact the Fermentation Fest team right away because they’re putting things together as we speak!

That’s all for now, folks. Hope you’re having a blessed summer!

 

Magnificent Trees for Earth Day 2016

Old growth forest in Hartwick Pines, Grayling, MI

Last week while traveling through Michigan we spent an afternoon in Hartwick Pines State Park. When I was a kid my family spent a lot of time vacationing in nearby Grayling so this whole Au Sable River region holds special memories. It was great to be back (snow and all, ha!).

Chapel in the Pines, Hartwick Pines State Park, Grayling, MI

It’s also fitting because today is Earth Day and this year’s emphasis is Trees for the Earth. If you want to celebrate trees, Hartwick Pines is the place to go. It’s a 9,672-acre park that during the late 1800s was owned and logged by the Salling-Hanson Lumber Company. Thankfully in 1927, Karen Michelson Hartwick, a company heir, donated the land to the State of Michigan as a memorial to the logging industry. With that came 85 acres (now 49) of old growth, 350+ year old, red and white pines. Talk about glorious trees; they even have emerald green Arborvitae, which are among my personal favorites! There’s also a second growth forest that was planted in the 1930s by the Civilian Conservation Corp.

How blessed we are that people in the past cared enough to preserve trees for us today. Now we have an opportunity to pay it forward. In recognition of its upcoming 50th anniversary, the Earth Day Network has set a goal of planting 7.8 billion trees by 2020 and they’re looking for us to help.

Reliance Peach bareroot trees

Here’s our contribution: Peach trees. They’re replacement for those we lost a few years ago to Wisconsin winters. Since peaches aren’t native to this area, their lifespan isn’t as long as it might be in a more southernly climate (oops, we’re not exactly following the article I wrote for Forward Mutual’s weekly news:-). Nonetheless, I’ve been missing the home-canned goodness they offer, so we’re happy to replace them as needed. Grow fast trees, grow fast!

Happy Earth Day everyone! Plant a tree and celebrate the good earth God has given us!

Nature, agriculture, food and history are some of my favorite topics. If you need copywriting for your organization, drop me a line!