Adunate Word & Design

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Iowa Evokes Passions

Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?”

Put another way: What is your passion?

My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to farm service providers. This question was part of the 5Ws and an H exercise we did to identify their uniqueness and build an authentic brand. As important as the whole exercise is, the “why” is perhaps the most compelling. It’s the heart and soul of a business.

The workshop went great, by the way, as did the whole conference. Kudos to the PFI team who, in the midst of blowing snow and road treacheries, hosted a full house of ag enthusiasts.

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Given that I asked my workshop attendees to examine their passions, I felt I should reflect on mine as well. It’s my 15th year in business, after all. So why does Adunate help people build their brand and grow their business?

This awesome collage was in the entry of Cafe Milo in Ames.

That Right-Brained Gene

The master creator planted in me (and my peoples) an incessant need to create, explore, make, design, research, write, plant, observe, discover, build, grow, appreciate. Admittedly, this is a bit of chaos. But I also like to think of it as creativity. I feel good knowing my myriad of ideas and pursuits helps others succeed with theirs.

God’s Good Earth

Every day I’m blessed to wake up and view God’s magnificent creation. I’m passionate about sustaining what he’s given us for the time we’re here on this earth. I’m adamant that all people be treated with the same grace he’s has shown each of us. I mean, why would we not?

Food, Glorious Food!

I love good food and drinks! I love the growers, the bakers, the artisans, and the makers. I appreciate their hard work and endless days. I want to help them grow their business. I want to help them succeed.

When it comes to innovation, this exhibit from the National Mississippi River Museum and Aquarium in Dubuque says it all.

Amazing Women

When we were first married, my husband and I dairy farmed with his family. This was in the 1980s (whoa, we’ve been married that long?) and the farm economy was in crisis, just as it is today. Many people, including us, quit farming.

Our family has since recovered quite nicely, thank you, and this by no means is a sympathy grab. But I often wish the local food movement was as strong then as it is now. I admire women today who’ve found ways to earn a living from home. I’m in awe of their innovative ideas; CSAs, home-based food businesses, farm-stays, so many ventures we never heard of forty years ago. I’m inspired how they work together for the good of all, not just for themselves.

It’s 2020 and I want to be like these women!

Whatever you do, do it all for the glory of God

Actually the passage in its entirety says, “Whether you eat or drink or whatever you do, do it all for the glory of God,” 1 Corithians 10:31.

This puts into perspective just about everything we do, don’t you think?

So What About You? What are Your Passions?

This year are you looking to amplify your brand? Do you know who you are, what you do, and why you do it?

My monthly newsletter can help. Along with the 5Ws and an H worksheet, I’ll send tips to guide you through the branding and marketing process. Emphasis is on the monthly, as in once a month, so don’t worry about me bombarding your email.

Signup here for news you can use!

Happy New Year! Happy New Decade!

This, my first day back to work in the New Year, is always one of my favorites. I’ve got a new calendar all ready to go, the sun is shining, and I’m absolutely full of anticipation.

Don’t get me wrong, I had a wonderful holiday season. Here’s a quick recap.

For the Memory Bank

  • My husband and I always take vacation from Christmas to New Years. This year the holidays fell in such a way that we added a couple days on either side, making for a glorious two full weeks.
  • When politics threatened to invade my holidays, I deemed them Facebook-free. With the exception of tending my social media client’s weekly post, I truly enjoyed staying clear of the chaos.
  • The food! Need I say more?
  • We relished precious time with friends and family. From intimate, small get-togethers to raucous, large gatherings, we banked a load of fun memories.
  • I read for pleasure! Including three books; The Dutch House, The Last Romantics, and She Said.
  • The weather, oh, my goodness. We may have had snow for Halloween, but we had mid-50s for Christmas. Unseasonable, yes. Nice, oh, yes! One day I hiked through Lapham Peak State Park and even the monotones were beautiful (goodness, there are still leaves on some of the trees!).

Our holidays finalized the decade in such a blessed way. And now, I’m ready to move on to 2020. Life is an adventure, is it not?!

Anticipating 2020

  • Fifteen years! I can hardly believe it. I’m anticipating an interesting pipeline for 2020.
  • Looking for a 90-day Flourishing challenge? It doesn’t start until Jaunary 13, so you’ve got a week to get ready. Check it out here (the video comes out on Tuesday—well worth the wait).
  • I’m starting the year with two website projects; Hymns in My Heart and The Real Estate Duo. Very different projects, both very meaningful.
  • Snow! As comfortable as 50 degrees in January is, I’m a winter outdoor enthusiast. My snowshoes await, so bring on the white stuff!
  • The Practical Farmers of Iowa Conference is in two weeks! I’m honored to be presenting “Marketing Your Uniqueness.”
  • Resolutions? Well, you know how those go. Nonetheless, I’m hoping to continue reading more books and less Facebook.
  • I’m learning something new: Video. It’s about time, right? I’ve specialized on words and design, but sometimes you have to step out of your box. Especially when clients are asking!
  • Last, and certainly most exciting…Today, yes, TODAY, I’m awaiting a new grandbaby! Needless to say, anticipation abounds. Please, please, please, take a minute for a prayer!

Happy 2020 everyone! May it be blessed!

Practicing An Honorable Harvest

Happy Harvest Moon! It’s also Friday the 13th, which, if you’re so inclined, could potentially make for a spooky night. What I think is even more interesting, however, is its relation to the autumnal equinox and its cultural tradition (I absolutely love learning new things).

According to Almanac.com, the full moon that occurs closest to the autumnal equinox (September 22-23) is the Harvest Moon. This means a Harvest Moon could occur in either September or October, depending on its lunar timing. During these shortening of days the moon rises just moments after the sun sets and gives us a sense of brighter evenings. In times past, farmers appreciated this extra light for harvesting their crops; thus the name Harvest Moon.

Isn’t the harvest season a most glorious time of year? Besides the beauty of autumn, there is just that—the harvest. All around us is the culmination of summer’s sunshine and rain, the miracle of growth, and, of course, the hard work of our hands.

The Harvest is Truly a Blessing

Author Robin Wall Kimmerer spoke of this blessing in her awesome book Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants. As a citizen of the Potawatomi Nation, she strives for a life of gratitude. Whether it’s the ramps she foraged from a woods in spring or the tomatoes I pick from my garden this fall, everything we consume, everything that allows us to live, is the gift of another life.

Honorable Harvest

Kimmerer wrote of the Honorable Harvest, a canon of ancient principles that govern our taking from the earth. As she lists its guidelines, I’m thinking they could well apply to sustainable living.  
  1. Know the ways of the ones who take care of you, so that you may take care of them.
  2. Introduce yourself. Be accountable as the one who comes asking for life.
  3. Ask permission before taking. Abide by the answer.
  4. Never take the first. Never take the last.
  5. Take only what you need.
  6. Take only that which is given.
  7. Never take more than half. Leave some for others.
  8. Harvest in a way that minimizes harm.
  9. Use it respectfully. Never waste what you have taken.
  10. Share.
  11. Give thanks for what you have been given.
  12. Give a gift, in reciprocity for what you have taken.
  13. Sustain the ones who sustain you and the earth will last forever.
Obviously, the Honorable Harvest isn’t a guideline just for our own taking. It’s also for our giving. In biblical times God instructed his people to leave corners of the field unharvested for the poor to glean, a practice my Latino friends say is common in their home countries still today. Here in the U.S, CSA farms add creative ways of gleaning to their calendars and community farms are dedicated to providing to food pantries. Goodness, simply sharing our garden produce with family and friends is an honorable harvest!

The Honorable Harvest is something we can apply to all areas of our lives. Wouldn’t it be cool if it was as much an autumn celebration as, say, commercial holiday-ism in our stores?

Expanding Our Octoberfest to Minnesota

We certainly love our local brews. However, a few weeks ago my husband received a birthday gift of assorted Oktoberfest beers from outside our WiscoBeer realm. They say it’s good to expand your thinking, so in preparation for our upcoming Octoberfest Brewery Tour we’re “working” to expand our palettes. Yes, sigh, it’s a tough, tough job.

This year we’re also expanding our brewery tour. In addition to our annual celebration of sipping and scenery, we’re including the Women In Sustainable Agriculture (WISA) Conference in St. Paul, Minnesota.

What a great conference this will be—fabulous women from across the country gathering to exchange ideas, find resources, and network. I’m super proud to be amongst them and presenting the workshop Be a Better Self-Promoter. Do join us!

But For Now, Let’s Talk Beer!

The Mississippi River region is truly glorious in October. After sampling the Twin Cities’ great selection of brews, we’re heading downstream to Fountain City, a cozy community nestled between the river and Wisconsin’s towering bluffs. Here we’re planning a few days of river exploration, state park hiking, and, of course, more sampling.

So Many to Sample

To the delight of beer enthusiasts everywhere, the number of craft breweries continues to grow. Each year as I plan our tour the number of venues seems to have doubled from the year before. Most interesting is the creative entrepreneurship of these small businesses; like, for example, the symbiotic partnership between taprooms and food trucks, which is a tasty win-win for breweries, food trucks and customers alike.

This all leaves us with a hardly-unfortunate dilemma: With so many breweries in Western Wisconsin/Eastern Minnesota, how does one choose? I’ve decided to prioritize our sampling to 1) interesting ambiance (I do like my historic architecture, you know) and 2) if the brewery was featured in Taproom Travelers videos (again, gotta love that creative entrepreneurship).

Promo of My Own

In the spirit of practicing what I’ll be preaching at the upcoming WISA Conference, may I present my 2019 Octoberfest Brewery Tour poster!

Each year as a personal exercise, I design a poster commemorating our tour (check out more of them here). This keeps me in touch with the industry and brings an added element of fun to our travels. Posters are great keepsakes for any event.

Perhaps you have an event you’d like to promote? Or maybe a new line of beverage you’d like to brand? Drop me a line!

Lots of Summer Ramblings: Strawberry Moon to Strawberry Festivals

Several years ago the bulb in our yard light burned out. It was one of those dawn-to-dusk lights set high on a line pole and even though my husband’s job is to regularly climb such poles, he just never got around to climbing ours.

At first, I’d go out at night and it seemed unnervingly dark. We don’t have immediate neighbors so nothing but the celestial sky lit our yard. Oh, but let me tell you, there’s no going back. The event of that burned-out bulb has totally heightened my appreciation of the night sky and I’m now a moon-gazing habitué.

Given that, here’s to a happy Strawberry Moon (Tuesday night) and upcoming Summer Solstice (Friday night). I love them both. With the full days of summer ahead, it’s a wonderful time of festivity and adventure.

Speaking of Strawberries…

They’re finally here! We live on a windy hill and it seems my patch is always a bit behind. But they’re here now and as delicious as ever. Just look at how red and juicy they are, unlike those so-called “strawberries” you find in the grocery store.

Hey folks, shop your local farmers! Eat real food!

Strawberry Festivals and More

One of my tastiest childhood memories is of a strawberry festival we attended while camping in northern Michigan. If I recall, it was a community church serving shortcake piled mile-high with strawberries and cream. Oh, so good!

Quite often such festivals are benefits for a specific cause (like these upcoming festivals here and here). Joining the celebration not only creates fun memories but also supports grassroots working together at its finest.

Food festivals have become one of the fastest growing forms of tourism and there’s a good reason why. They offer a sensory overload of the landscape, ethnicities, history, and food cultures of their given community.

Food lovers love food festivals; ask me how I know!

Which Leads Me To…

When it comes to festivals, I’m proud to help promote two Wisconsin biggies: The Soil Sisters in August and Fermentation Fest in October. These are annual celebrations that each draw thousands of people and have great social and economic impacts on their rural communities. Needless to say, a lot of organizing and marketing goes into these events.

Do you know of a festival looking to grow in its success? I’d love to help. Let’s talk about what makes a good festival and how to get the word out to all those fun-loving, destination travelers!

Happy Perihelion Day!

Obviously, I’m not quite ready to give up the holidays. It seems I’m looking for any excuse at all to continue the festivities, so here’s to a warm and cheery Perihelion Day!

Perhaps you already knew this — I did not until I saw it on my Wisconsin Phenology Calendar —but perihelion is the term for when the earth is closest to the sun. You wouldn’t think we’d celebrate this during the heart of winter but as The Old Farmer’s Almanac explains, it’s the tilt of the Earth’s axis that affects our seasons, not our distance from the sun. So go ahead, raise that last bit of eggnog to being 3 million miles closer to the sun than we are in June.

Looking ahead to 2019

Getting back into the groove after 12 days of Christmas is hard— yes, we really did do the traditional 12 days of Christmas! We had a memorable season with family celebrations, worship services, movie, light show, hiking and an overnight trip. And don’t forget the food, lots of very good food.

Now today, Perihelion Day, it’s time to get back to work. Sigh.

In truth, I think I’m set to go. Yesterday as I cleaned my office and organized Adunate for coming year, I found myself feeling excited, optimistic and full of prayerful confidence. I’ve got some interesting projects in the pipeline. I’ll be working with fascinating people: foodies, farmers, non-profits and businesses, all of whom care about making things better for others. And I’m challenging myself to step further beyond my comfort zone—that’s where those prayers come in handy!

A Toast to 2019!

Here’s to many blessings in the New Year. Let’s keep in touch. I’ve got lots of ideas to take your business to a higher level!

Monthly News You Can Use!

February Randomness

Wisconsin beehives in winter

Happy February! So what do you think my honeybees are up to these days? From what I’ve read, they’re not hibernating. Even in cold Midwestern temps—and we’ve had plenty of that this year—those little sweethearts are busy in their hives clustering together, fluttering their wings and energizing themselves with honey, all in the name of protecting the queen. Amazingly, bees keep the inside of their cluster a toasty 80-90°F.

Of course, I can’t open the hive because cold air would immediately zap them all. Instead, I go out each day, brush away the occasional dead bee that’s been kicked out and wait until spring to know if my community has survived. For me, only a second-year beekeeper, this is the quiet season.

My Clients

I work with many people who are also in the quiet season. Seemingly so, anyway, because they too are busy behind the scenes. My farmer clients are hunkered down with seed catalogs and educational conferences, like the MOSES Organic Farming Conference, for which I was again proud to design. It definitely isn’t the quiet season for the MOSES team—not with their big event coming in just three short weeks. They put on the largest conference of its kind in the U.S., so if you’re into organic and sustainable agriculture, be sure to attend. It’s over the moon (an apt but pun-ish descriptor in light of last night’s Super Blue Blood Moon).

My Wormfarm Institute clients, Donna and Jay, are currently in Mexico, researching exciting food and art for this fall’s Fermentation Fest (last year’s mezcal class and dinner were huge successes). Both these non-profits could not exist without continuous outreach for funding and exposure. It’s hard, skillful work and Donna is a master. Her efforts were recently rewarded with recognition in an upcoming publication by Americans for the Arts.

Adunate

It’s the quiet season for Adunate too. Quiet, but, again, busy behind the scenes. I’ve been marketing, marketing, marketing—a fact of life for every business. One of my goals for 2018 is to target the female ag industry. In her book Soil Sisters, author Lisa Kivirist describes the growing number of women farmers and how they’re changing the face of American agriculture.

“New women farmers are primarily starting small-scale, diversified, locally focused and family-run operations, bucking the corporate agriculture trend of fewer small family farms and more consolidation,” says Kivirist.

For the most part, those USDA-subsidized corporate farms are producing just corn and soybeans for animal feed or fuel. Contrast that with women farmers who raise a diversity of crops going directly from their farm to a family’s table. Or a school cafeteria. Or a senior health community. They’re sustaining their land and giving back to the soil. Can you see the nurturing going on here? These are the caring people with whom I want to work.

Books I'm reading in 2018

Speaking of books…

Here’s what I’m reading these days (and yes, I’m dabbling in all four—it’s the quiet season, after all). Some of them are great reads about food, land and business. Others will help me to help you market your products. Give me a call!

  • Braiding Sweetgrass: This one drew my attention because it it melds the spiritual and scientific aspects of nature. I’ve long been a proponent of both, like say, gardening by the moon (there’s that moon again!). God created an awesome earth and, of course, every part of it is connected.
  • Articulating Design Decisions: Many times the customer doesn’t understand the designer’s reason for a design. Often designers, ahem, me, have trouble articulating their reasons. This book is well-written, easy to read, and in many ways is applicable to anyone who talks about their product. I wish I’d read this twenty years ago!
  • An Unlikely Vineyard: I want to take a road trip to Vermont! This is both a life story and how-to for restoring the land and building an eight-acre vineyard. She beautifully speaks of terroir, essence of place, and the meditation of cultivation.
  • Gastrophysics: Did you know there’s a science to enjoying your food? Things like what color plate it’s served on or what sounds are playing in the background? This covers our five senses and how they affect our perception of food. One reviewer named it a manual for restaurants. I think it’s great for anyone who markets food.

So there you have it, some happenings in this seemingly quiet season. Stay warm, be healthy and keep busy!

Sustainable Design for Earth Day

Logo concepts for client on Earth Day 2017

Boy, do I love showcasing my clients! And because tomorrow is Earth Day, let me introduce Liberty Prairie Foundation, a new client I’m puffing with pride to have on my roster. Located 45 minutes north of Chicago in Grayslake, Ill., this non-profit organization works to promote ways for people in northern Illinois to responsibly use land and water. It has a particular focus on sustainable farming.

The Foundation was formed in 1993. Like a neighborhood buddy, it grew up along side Prairie Crossing, a conservation community that was being developed on land originally slated for a dense housing development. Today, though separate entities, the two remain enmeshed in many ways, including their branding. To reflect its increasingly diverse programs and initiatives, the Foundation is looking to update its logo and unify its overall brand. Shown here are some of the concepts we’ve been throwing around.

And here’s a sampling of the dedicated work Liberty Prairie Foundation does:

And, oh, there’s so much more!

Event promotion card by Adunate for Liberty Prairie Foundation, Grayslake, IL

Liberty Prairie Foundation maintains an active calendar of events, like this upcoming educational gathering it is hosting in conjunction with partnering organizations. Director Nathan Aaberg and I have put together a sustainably-minded mailer on 100% recycled paper and an economical email in PDF format. Yes, the Foundation stands tall in its environmental ideals right down to the invitations it sends out.

This year my Earth Day applause goes to Liberty Prairie Foundation. I’ve loved getting to know its members and am totally impressed by their care of the land and forward thinking!