While enjoying last year's Octoberfest Brewery Tour, I came across the book Badger Breweries, Past and Present. Definitely on the rare list, it's a detailed account of all the breweries known to have existed in Wisconsin. Look at how many it shows for my small town alone. According to the … [Read more...] about Yesteryear’s Brewery: Today’s Small Business
marketing
Earth Day and Double Duty Composting
Today, on Earth Day 2019, I'm thinking back to the roundtable discussion I was honored to lead at the MOSES Organic Conference. It was on marketing and it overflowed with interesting conversation. Today though, two particular points come to mind: composting and responsibility. As we discussed … [Read more...] about Earth Day and Double Duty Composting
A Wolf Moon Welcome
Happy upcoming first full moon of the year!Interestingly, not only will this be the Wolf Moon, it’s a Super Wolf Blood Moon. Super Moon, in that it's closest to the earth in its elliptical orbit; Wolf Moon, because that’s the name given to January’s moon; and Blood Moon because of the reddish … [Read more...] about A Wolf Moon Welcome
Branding or Marketing: Which Comes First?
Which came first, the chicken or the egg? We've debated this question for generations, have we not? Thankfully, when it comes to branding vs. marketing, the answer is much less scrambled (sorry, I couldn’t resist). Regardless of size or industry, successful businesses practice both branding and … [Read more...] about Branding or Marketing: Which Comes First?