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Well, March Was Interesting

This morning I flipped my calendar with a definite good riddance to March. One of my Facebook friends shared a similar attitude when she said, “Well, March was interesting,” to which her friends added a barrage of colorful comments.

March was interesting, to say the least. Like many of you, the first half of my month was filled with the usual outings and obligations. The second half was nothing but cancellations. However, just before the start of my cocoonment, my husband surprised me with a day of meandering through Wisconsin’s countryside, all based on his accumulated stack of gift certificates. I’ve gotta say, spontaneities are not his norm so there was no way I could refuse. Besides, isn’t that why I’m self-employed?

I’m so thankful we did that day. What seems like such a long time ago—only three weeks actually—is now saved in my bank of precious memories. Little did we know it would be the start to a universal slowing down and spending time with those you love.

Edwin Brix Winery, Juneau
Our first stop was a scheduled meeting with an architect (we’ve been contemplating a garage addition, like, forever). We met in the upstairs loft of what once was a grainery and is now a tasting room for Edwin Brix Winery. Seriously, you have to go there—rural, rustically quaint, and so very welcoming. Plus they were just featured on Discover Wisconsin.

Wollersheim Winery & Distillery, Prairie Du Sac
Our next stop was two counties west to the ever-impressive Wollersheim Winery & Distillery. We had a nice, slow lunch in their bistro while perusing decades of family pictures hanging on the wall. We bought wines for the large Easter gathering we would host (which, of course, we now can’t) and brandy for the raspberry cordial we’ll make this fall (which we most certainly will).

Stoddard’s Meat Market, Cottage Grove
From there, we drove to the small town of Cottage Grove for a first-time visit to Stoddard’s. What a friendly shop with a drooling selection of meats! We happily spent our gift certificate and more.

James J Chocolate, Lake Mills
My husband has been married to me for 41 years, which goes to show he’s a very wise man. These two things he knows so well: 1) A woman needs her chocolate, and 2) happy wife, happy life. We made this necessary stop to James J Chocolate, a store I normally only visit at Valentines and Easter. This year I’m placing online orders. You should too, they truly are the finest!

Tyranena Brewery, Lake Mills
What’s a road trip without a brewery stop, right? Tyranena’s Headless Man has been our Friday choice of beverage for years, but always with a fish fry. Sitting down to a friendly server in Tyranena’s taproom was super fun, but alas, they’re discontinuing our favorite amber. Instead, they’ve introduced Mangy Fox, and equally tasty copper ale. We left with a growler of Mangy Fox and one of my favorites, the Chief Blawhawk Porter.

How have you been this month of March?

“Interesting” is certainly a facetious way to describe March 2020. For some, it’s been bitterly so. Local, family-owned businesses everywhere, just like these we visited a few weeks ago, are now hurting—some to the point of closing their doors. People are sick and dying. We all wonder what April will bring.

If you find yourself needing something to grab onto during this COVID chaos, please consider listening to Hope Lake Country or one of the many churches now offering online services. No matter who you are or what you’re going through, this could be a nice chance to slow down and spend time with people who care about you.

Take care and be safe!

Celebrating St. Patrick’s Day with Pandemic Panache

Happy St. Patrick’s Day in what surely has been the strangest month most of us have ever seen. I won’t dwell on the chaos, since we all know what that’s about. Yet, two weeks ago, who would guess we’d be scrounging for toilet paper!

While I feel few effects of the coronavirus—after all, I regularly cocoon in my home office—it has adversely affected many of my customers. Restaurants, small farms, and family-owned businesses have all suddenly found themselves in difficult situations. To them and everyone else hit by this pandemic, my heart goes out to you.

On a Positive Note: Blessings Still Abound

What I love about people is how we pull together in times of need. I admire the creative ways we keep truckin’ right along, sometimes even better than before. Here are some of my favorites.

  • Indie Coffee, in Madison, offers curbside delivery. Many other businesses are as well. Check them out!
  • With no place to go and nothing extra-curricular to do, we are slowing down!
  • Rather than forcing its markets to close, Minnesota Farmers’ Market Association realizes people still need to eat healthy food and farmers must make a living.
  • Cocooning means connecting. Families are spending quality time together. Special memories are in the making!
  • Colectivo Coffee has closed its cafes but is committed to continue paying its cafe employees.
  • Spending time outdoors! It’s spring and what a wonderful time to get out and enjoy!
  • Hope Lake Country, like many other church families, gathered virtually for a fun and meaningful, live-stream service. Join the celebration again this Sunday!

Stay safe everyone. Step 6-feet aside and raise your Irish cream for a toast. May your blessings outnumber the shamrocks that grow!

Celebrating Fat Tuesday with Sense of Place

You know how you walk into a local bakery and the aroma of fresh baking fills your soul to its deepest depths? That was my husband and me this last weekend as we followed the Wisconsin Foodie trail in Sheboygan. Stepping into the first bakery was an aaah-romatic indulgence of Paczki. Coming upon the second was a heavenly whiff of hard rolls before we even walked through the door. Oh, how I swoon.

Good Smells, Good Marketing

They say good smells are good marketing. In truth, tapping into all the human senses is good marketing and our weekend getaway was a perfect example. Think cozy lights welcoming us as we arrived at our B&B. Or a friendly hubbub at the local foods cafe. All of these absorbed together created a memorable image of Sheboygan, an image which, jargonly speaking, can be referred to as “sense of place.”

Defining Sense of Place

Sense of place is the impression we get from a place. It’s the look, the feel, the sounds—it’s the complete physical and emotional lens through which we experience a place. 

When it comes to your business, sense of place is equally important. It’s an element of your brand. Whether it’s your venue, your website, your logo…they all evoke a sense of place.

NEED HELP WITH YOUR SENSE OF PLACE?

What I’m Working on This Month

I was proud to participate in an upcoming toolkit called “Amplify Our Voices: Connecting Organic Women Farmers with the Media.” It’s put together by Renewing The Countryside and coming out soon. Join their newsletter! 

What I’m Tuned Into This Month

  1. Paczki Day! Everyone is Polish on Paczki Day, so Happy Fat Tuesday to all!
     
  2. Gastrophysics, Charles Spence. A little science-heavy for my right brain, but interesting nonetheless. Eating is multi-sensory, meaning there’s truth to Good Smells, Good Marketing. 
     
  3. “At Berea College, Students Craft a Bright Future, Tuition-Free,” Are you a maker deciding on colleges? Interesting article from an equally interesting magazine.
     
  4. The Corner Table Podcast: Food Photography, A beef farmer recently lamented that the food photographer he hired altered his meat presentations, leaving them inedible. Yep, sorry, but I bet they looked tasty good in the photos. I’m suggesting he listen to this podcast.

Who Owns a Name?

Last week The Cap Times ran an interesting story titled ‘We Are A People.’ It’s multifaceted to say the least and I was surprised it didn’t evoke more conversation.

The story talks about Kickapoo Coffee, a fair trade, organic roaster from southwestern Wisconsin. But first, let’s explore a bit of geography for those unfamiliar with this part of our state. Kickapoo is the name of a 126-mile river winding through a unique bioregion known as the Driftless Area. Both the river and the region are beloved, like really beloved, by those who live there and those who visit (myself included). Naturally every other business and its offshoot has incorporated Kickapoo into its name. And why not? Why not celebrate the land where your business has its roots, right?

Except Kickapoo is also a group of people. They’re a sovereign Indian nation who once lived in this area—before they were forcibly removed, that is— and the Kickapoo River was, in fact, named after them. This brings us the question of who owns a name.

And the subject of Kickapoo Coffee.

Last year Kickapoo Coffee decided the Kickapoo name was not theirs to take and they announced they were rebranding the business. “The decision to use their name, and to continue to roast under it, was an act of appropriation,” said co-owners TJ Semanchin and Caleb Nicholes. “In an effort to right that wrong, we have decided to change our name.”

How Should One Feel?

White privileged woman that I am, it’s hard to know what to think about this. I’m ashamed that throughout history those of European descent have mistreated indigenous people everywhere. I feel it’s unconscionable that it continues today. Really, who do we think we are?

Yet, I grew up singing, “I’m from Owosso, down where the Shiawassee flows.” My hometown is named after Chief Wasso of the Ojibwe tribe (also known as Shiawassee and Wan-dor-gon-ing Indians). It’s beside the Shiawassee River, in Shiawassee County, which is named from an Ojibwe word meaning “sparkling waters.” It’s within the state of Michigan, also named from an Ojibwe word meaning “large water.” Being born and raised in Owosso, can I claim a regional pride the same way Kickapoogians do in Wisconsin? At what point does a heritage become one’s own?

Business and Legal Considerations

Choosing a business name can be hard. Changing a business name is even harder (think mega-expensive and time consuming). Yes, there are the usual considerations like descriptiveness, emotional connection, and domain availability. Add cultural awareness to that list and it definitely becomes a lot to think about.

“Indigenous rights is a really interesting aspect of intellectual property law. It impacts copyright, trademark, and patent law,” said attorney Erin Ogden in her comment to the story.

Your Thoughts?

Some have called Kickapoo Coffee’s rebrand a PR ploy. Others say they’re conceding to a trendy need to absolve ourselves of the guilt our white forefathers laid upon us. Still others applaud Kickapoo Coffee for showing cultural sensitivity and respect to others.

As I said, this is multifaceted. What do you think?

Lots of Summer Ramblings: Strawberry Moon to Strawberry Festivals

Several years ago the bulb in our yard light burned out. It was one of those dawn-to-dusk lights set high on a line pole and even though my husband’s job is to regularly climb such poles, he just never got around to climbing ours.

At first, I’d go out at night and it seemed unnervingly dark. We don’t have immediate neighbors so nothing but the celestial sky lit our yard. Oh, but let me tell you, there’s no going back. The event of that burned-out bulb has totally heightened my appreciation of the night sky and I’m now a moon-gazing habitué.

Given that, here’s to a happy Strawberry Moon (Tuesday night) and upcoming Summer Solstice (Friday night). I love them both. With the full days of summer ahead, it’s a wonderful time of festivity and adventure.

Speaking of Strawberries…

They’re finally here! We live on a windy hill and it seems my patch is always a bit behind. But they’re here now and as delicious as ever. Just look at how red and juicy they are, unlike those so-called “strawberries” you find in the grocery store.

Hey folks, shop your local farmers! Eat real food!

Strawberry Festivals and More

One of my tastiest childhood memories is of a strawberry festival we attended while camping in northern Michigan. If I recall, it was a community church serving shortcake piled mile-high with strawberries and cream. Oh, so good!

Quite often such festivals are benefits for a specific cause (like these upcoming festivals here and here). Joining the celebration not only creates fun memories but also supports grassroots working together at its finest.

Food festivals have become one of the fastest growing forms of tourism and there’s a good reason why. They offer a sensory overload of the landscape, ethnicities, history, and food cultures of their given community.

Food lovers love food festivals; ask me how I know!

Which Leads Me To…

When it comes to festivals, I’m proud to help promote two Wisconsin biggies: The Soil Sisters in August and Fermentation Fest in October. These are annual celebrations that each draw thousands of people and have great social and economic impacts on their rural communities. Needless to say, a lot of organizing and marketing goes into these events.

Do you know of a festival looking to grow in its success? I’d love to help. Let’s talk about what makes a good festival and how to get the word out to all those fun-loving, destination travelers!

Successful Entrepreneurship Takes a Village

What do FedEx, AirBnB, and Evernote have in common? We can all agree they are hugely successful companies. They’re also companies from which most of us benefit on a regular basis. Interestingly, all three were once startups on the verge of collapse before they were saved by investors who cared enough to lend a hand. So when I heard one of my favorite specialty cheesemakers, Landmark Creamery, needed a hand, I immediately donated to Go Fund Me and I then went shopping for three of its cheeses.

Landmark Creamery is a labor of love for Anna Landmark and Anna Thomas Bates. Since 2014, “the Anna’s,” as they’re known, have been churning, and rubbing, and aging small batches of cheese made from local, small, family-owned dairy farms. You can find their products online, and at Madison area specialty stores, co-ops and restaurants. Two years ago they opened their own retail shop in the quaint village of Paoli, where they sell not only their own cheeses but also those of other Wisconsin cheesemakers. Coincidentally, in the next few weeks you can find them featured on PBS’s Wisconsin Foodie.

So, it seems Landmark Creamery has recently found itself in a bit of a bind. According to the Go Fund Me page, the ladies lost over 1,000 pounds of cheese after their cold storage company threw it out. The Anna’s had fallen behind on payments and owed the company $1,000. According to the page, they told the company owner they would pay as soon as possible, but the owner declared the space abandoned and threw away the cheese. The cheese, valued at $20,000, is a hand-crafted product needing six months to age, so it’s not easily replaced.

Seeing Both Sides of the Cheese Wheel

As a small business owner, I understand the importance of being paid. The storage facility provided a necessary service to Landmark Creamery and it was right to expect the agreed-upon compensation. You bet I’m all about responsibilities and holding up one’s end of the bargain.

But I also remember those startup days, struggling to succeed and stretching money to pay the bills. I appreciate all the help I received back then (my husband’s support was and still is a necessary component to me staying in business). I firmly believe when we uphold one another, we all stand stronger; that supportive action today generates positive reactions tomorrow. Kudos to the Culinary Ladies Collective for setting up the Go Fund Me for Landmark Creamery. This network of female chefs, food and beverage producers, growers and artisans is an example of how we go far when we go together.

I’m also a believer in communication. In Adunate’s 14-year running, I’ve only had a few clients fail to pay me on a timely basis. Those who respected me enough to talk to me about it are still my clients today. Those who ghosted me, well, you can bet I now refuse to work with them. According to the Go Fund Me page, Landmark Creamery had just made a payment on the balance and had communicated with the storage facility they would pay the rest as soon as possible. If this was the case, I just can’t see how destroying $20,000 of product for a $1,000 bill was beneficial to anyone, including the owner of the storage facility.

Be Part of the Village

Folks, if you’re a fan of small businesses and local foods, if you love Wisconsin specialty cheese, if you have a minute and a few extra dollars, please consider supporting Landmark Creamery. You may very well be benefiting more people than you know, not to mention keeping some fantastic cheese in production!