If Adunate Was a Hotel (or a car)

In an effort to position themselves amongst tire-kicking clients, freelancers often use metaphorical comparisons. Whereas some freelance professionals are like Yugos in cost and value, others are a Mercedes Benz. On the other hand, if …

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Old School Branding with Historic Architecture

Isn’t this most quaint, inviting schoolhouse ever? I’ve always admired this building as I’ve driven past on my way to Madison—its unique architectural lines, the cozy setting, and the decades of learning that surely transpired …

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Branding That Stands the Test of Time

My husband and I are remodeling one of the bathrooms in our 96-year-old American Foursquare house. Actually he’s doing the work and I stand by offering creative direction (which is pretty much how we do …

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Earth Day and the Ultimate Designer

Do you ever do mood boards? Graphic designers often do them. So do interior designers and fashion designers. They put together these collages of images, type, color, texture and anything else that helps them visualize …

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