An annual report and save-the-date postcards are spring projects I enjoy doing for my client Forward Mutual Insurance Company. This year is special. Forward’s president and CEO is retiring after 33 years of defining leadership and the company is honoring him with great hoopla. Normally, Forward does a news release after the meeting, however this year […]
homeowners
Showcasing My Entrepreneuring Clients
This week is National Entrepreneurship Week and what better time to showcase my newest clients: The Real Estate Duo! Owners June Herman and Terry Donahue are dynamite examples of the entrepreneurs we’re celebrating this week. They’ve planned their new business well and are going forth with exciting gusto. June and Terry came to me several months […]
Branding That Stands the Test of Time
My husband and I are remodeling one of the bathrooms in our 96-year-old American Foursquare house. Actually he’s doing the work and I stand by offering creative direction (which is pretty much how we do all our home renovation). Anyway, while tearing up some of the floorboards we came across this label. It’s the name […]
Keeping My Clients in the News
Every March Forward Mutual Insurance Company hosts its policyholders’ meeting at the Ixonia Fireman’s Hall. Yes, the company presents its annual report, but probably even more important to this faithful crowd of mutual supporters are the door prizes, tasty luncheon and gathering together with longtime friends. It’s so very Wisconsin; I love writing such news! […]
Putting My Clients in the News
Does social media make promotional benefits of the newspaper press release a thing of the past? Of course not. Especially in small town chronicles where local items make up a majority of the news. Adunate’s recent copywriting project was this release for Forward Mutual Insurance Company—a strong, innovative company befitting of its name. Forward Mutual Insurance Company […]