Adunate Word & Design

giving it some thought

Practicing An Honorable Harvest

Happy Harvest Moon! It’s also Friday the 13th, which, if you’re so inclined, could potentially make for a spooky night. What I think is even more interesting, however, is its relation to the autumnal equinox and its cultural tradition (I absolutely love learning new things).

According to Almanac.com, the full moon that occurs closest to the autumnal equinox (September 22-23) is the Harvest Moon. This means a Harvest Moon could occur in either September or October, depending on its lunar timing. During these shortening of days the moon rises just moments after the sun sets and gives us a sense of brighter evenings. In times past, farmers appreciated this extra light for harvesting their crops; thus the name Harvest Moon.

Isn’t the harvest season a most glorious time of year? Besides the beauty of autumn, there is just that—the harvest. All around us is the culmination of summer’s sunshine and rain, the miracle of growth, and, of course, the hard work of our hands.

The Harvest is Truly a Blessing

Author Robin Wall Kimmerer spoke of this blessing in her awesome book Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants. As a citizen of the Potawatomi Nation, she strives for a life of gratitude. Whether it’s the ramps she foraged from a woods in spring or the tomatoes I pick from my garden this fall, everything we consume, everything that allows us to live, is the gift of another life.

Honorable Harvest

Kimmerer wrote of the Honorable Harvest, a canon of ancient principles that govern our taking from the earth. As she lists its guidelines, I’m thinking they could well apply to sustainable living.  
  1. Know the ways of the ones who take care of you, so that you may take care of them.
  2. Introduce yourself. Be accountable as the one who comes asking for life.
  3. Ask permission before taking. Abide by the answer.
  4. Never take the first. Never take the last.
  5. Take only what you need.
  6. Take only that which is given.
  7. Never take more than half. Leave some for others.
  8. Harvest in a way that minimizes harm.
  9. Use it respectfully. Never waste what you have taken.
  10. Share.
  11. Give thanks for what you have been given.
  12. Give a gift, in reciprocity for what you have taken.
  13. Sustain the ones who sustain you and the earth will last forever.
Obviously, the Honorable Harvest isn’t a guideline just for our own taking. It’s also for our giving. In biblical times God instructed his people to leave corners of the field unharvested for the poor to glean, a practice my Latino friends say is common in their home countries still today. Here in the U.S, CSA farms add creative ways of gleaning to their calendars and community farms are dedicated to providing to food pantries. Goodness, simply sharing our garden produce with family and friends is an honorable harvest!

The Honorable Harvest is something we can apply to all areas of our lives. Wouldn’t it be cool if it was as much an autumn celebration as, say, commercial holiday-ism in our stores?

Eshet Chayil

This past weekend I was saddened by the loss of Christian author Rachel Held Evans. Also known as RHE in the media world, her sudden death was brought on by what seemed only the flu and infection. Needless to say, it shocked a flock of people who followed her writing.

Even though I wasn’t always in complete ideological fellowship with Rachel, I still counted myself as one of her many fans. I’m of the conviction that no person, denomination or culture, no matter how learned, has all the answers on the Bible. None of us has the omniscience to fully understand the mind and workings of God, especially me.

Given that conviction, here are three of the many reasons I admired Rachel.

Doubts

“If your faith is so fragile it cannot handle questions, doubts, and honest inquiry, if it is so threatened by the full engagement of your heart & mind it runs from potential challenges, that’s not faith; it’s fear.” 
― Rachel Held Evans, Twitter

Everyone has questioned the Bible or their faith at one time or another (if you haven’t, you’re deceiving yourself and the truth is not within you:-). When writing of her faith journey, Rachel openly admitted her doubts, whether they were in God or in how people acted about God.

Knowing they’re not alone with their questions, and knowing there’s someone out there that doesn’t condemn them for their questions, has been inspiration for a lot of people. As one Amazon reviewer said in response to Faith Unraveled: How a Girl Who Knew All the Answers Learned to Ask Questions, “This book brought me the hope to keep searching, to keep seeking God in the jungle of my doubts.”

Inclusiveness

“But the gospel doesn’t need a coalition devoted to keeping the wrong people out. It needs a family of sinners, saved by grace, committed to tearing down the walls, throwing open the doors, and shouting, ‘Welcome! There’s bread and wine. Come eat with us and talk.’ This isn’t a kingdom for the worthy; it’s a kingdom for the hungry.”
― Rachel Held Evans, Searching for Sunday: Loving, Leaving, and Finding the Church

Perhaps Rachel’s most beloved attribute was her adamant insistence of God’s love for all people. She reminded us how those we often deem as unworthy have been made worthy by God’s grace.

Rachel refused to shy away from this conversation of inclusiveness. Even when those who opposed her became openly hostile, she carried on with graciousness and respect. Wow, what if the whole online community demonstrated such faith-based love!

Eshet Chayil (Woman of Valor)

“One of my goals after completing my year of biblical womanhood was to “take back” Proverbs 31 as a blessing, not a to-do list, by identifying and celebrating women of valor: women who are changing the world through daily acts of faithfulness, both in my life and around the world.”
― Rachel Held Evans, Blog

The Bible shares many accounts of women who were fierce and fearless, not only in the way they lived but also in their faith. Many people overlook these women in favor of more masculine heroes, but not Rachel. She promoted them as Women of Valor.

Rachel explained the cultural context behind Proverbs 31 and she encouraged today’s women with an enthusiastic “Eshet Chayil,” which is a traditional blessing of praise in the Jewish community based on these Proverbial verses.

Eshet Chayil. Isn’t this beautiful? I love it.

Eshet Chayil, Rachel Held Evans. Rest in the peace of God’s salvation!



Successful Entrepreneurship Takes a Village

What do FedEx, AirBnB, and Evernote have in common? We can all agree they are hugely successful companies. They’re also companies from which most of us benefit on a regular basis. Interestingly, all three were once startups on the verge of collapse before they were saved by investors who cared enough to lend a hand. So when I heard one of my favorite specialty cheesemakers, Landmark Creamery, needed a hand, I immediately donated to Go Fund Me and I then went shopping for three of its cheeses.

Landmark Creamery is a labor of love for Anna Landmark and Anna Thomas Bates. Since 2014, “the Anna’s,” as they’re known, have been churning, and rubbing, and aging small batches of cheese made from local, small, family-owned dairy farms. You can find their products online, and at Madison area specialty stores, co-ops and restaurants. Two years ago they opened their own retail shop in the quaint village of Paoli, where they sell not only their own cheeses but also those of other Wisconsin cheesemakers. Coincidentally, in the next few weeks you can find them featured on PBS’s Wisconsin Foodie.

So, it seems Landmark Creamery has recently found itself in a bit of a bind. According to the Go Fund Me page, the ladies lost over 1,000 pounds of cheese after their cold storage company threw it out. The Anna’s had fallen behind on payments and owed the company $1,000. According to the page, they told the company owner they would pay as soon as possible, but the owner declared the space abandoned and threw away the cheese. The cheese, valued at $20,000, is a hand-crafted product needing six months to age, so it’s not easily replaced.

Seeing Both Sides of the Cheese Wheel

As a small business owner, I understand the importance of being paid. The storage facility provided a necessary service to Landmark Creamery and it was right to expect the agreed-upon compensation. You bet I’m all about responsibilities and holding up one’s end of the bargain.

But I also remember those startup days, struggling to succeed and stretching money to pay the bills. I appreciate all the help I received back then (my husband’s support was and still is a necessary component to me staying in business). I firmly believe when we uphold one another, we all stand stronger; that supportive action today generates positive reactions tomorrow. Kudos to the Culinary Ladies Collective for setting up the Go Fund Me for Landmark Creamery. This network of female chefs, food and beverage producers, growers and artisans is an example of how we go far when we go together.

I’m also a believer in communication. In Adunate’s 14-year running, I’ve only had a few clients fail to pay me on a timely basis. Those who respected me enough to talk to me about it are still my clients today. Those who ghosted me, well, you can bet I now refuse to work with them. According to the Go Fund Me page, Landmark Creamery had just made a payment on the balance and had communicated with the storage facility they would pay the rest as soon as possible. If this was the case, I just can’t see how destroying $20,000 of product for a $1,000 bill was beneficial to anyone, including the owner of the storage facility.

Be Part of the Village

Folks, if you’re a fan of small businesses and local foods, if you love Wisconsin specialty cheese, if you have a minute and a few extra dollars, please consider supporting Landmark Creamery. You may very well be benefiting more people than you know, not to mention keeping some fantastic cheese in production!


Love My Market, Love My Farmers!

It’s National Farmers Market Week and I couldn’t appreciate it more, having just attended a workshop on Raleigh’s Hillside Farm. Oh, my goodness, the arduous, hand labor that goes into producing high-quality, organic vegetables. Let’s take a moment right now and send out a #lovemymarket and #lovemyfarmers!

The turnout was big for the In Her Boots workshop

The Raleigh’s Hillside Farm event was one in a series of In Her Boots Workshops put on by the Midwest Organic & Sustainable Education Service (MOSES) and was held in conjunction with the inspirational Soil Sisters weekend (all clients for whom I’m honored to design).

The focus was on hopeful and beginning farmers, and as you can see by the long line of cars, the interest was huge!

Lauren Rudersdorf, Raleigh's Hillside Farm
Raleigh’s Hillside Farm, Brodhead, WI, provides high-quality, organic food to CSAs, area restaurants and schools.

Lauren Rudersdorf is half the husband-wife team of Raleigh’s Hillside Farm and an enthusiastic Soil Sister (she’s the group’s millennial social media whiz). She presented us with a wonderfully authentic day in the life of an organic vegetable farmer and covered the nitty gritty of starting from scratch.

Lauren and her husband, Kyle, began their farm in 2013 on leased family land. She readily admitted they had little experience and even less money. Listening to her now, she’s a wealth of information on farming practices, soil management, produce handling, finances, growth projections and marketing. On top of that, she’s a barefoot bundle of positive energy, which shows in her social media and blog The Leek and The Carrot.

Lauren Rudersdorf, Raleigh's Hillside Farm
With a goal of not going into debt their first five years, the Rudersdorfs kept their investments to a minimum. Here Lauren explains their walk-behind wheel hoe and cultivators.

But, hey, farm life is more than romantic Instagram imagery. There are fields to cultivate, weeds to conquer, produce to harvest, wash and chill, and consumers to acquire and deliver to. Lauren and Kyle now run four acres and as I overlooked those beautiful rows my heart palpated thinking of the day in, day out physicality of such a business.

Even a farm tour didn’t deter Kyle from a day in the field.

Now into their sixth season, Lauren and Kyle have begun investing in their farm. They purchased a Kubota tractor and built a pack shed for washing and storing produce. They also added to their hoop house, which they use for starting seedlings in the spring and extending their growing season.

Display of vegetables from Raleigh's Hillside Farm, Brodhead, WI

Becoming Educated and Taking Action

Most people, myself included, don’t realize how much goes work into that gorgeous display of produce at a farmers market. How naive we are. So on this National Farmers Market Week—and every other week for that matter—what can we do to keep these farming super heroes in business?

Unless you live under a culinary rock, we all know the physical and psychological benefits of eating quality, organic, local food. So let’s support those who produce it!

We know the conventional food-to-store system is broken. Farmers markets are an alternative and more sustainable way to put food on our tables. So let’s shop there. Here’s a directory of markets near you!

We know food brings people together. The same can be said for farmers markets; they bring value to the community and unite its people. So get to know your farmers! Talk with them and learn how they produce their food. Share recipes. Farmers markets are so fun!

Happy Farmers Market Week! Get out there and love your farmers!

February Randomness

Wisconsin beehives in winter

Happy February! So what do you think my honeybees are up to these days? From what I’ve read, they’re not hibernating. Even in cold Midwestern temps—and we’ve had plenty of that this year—those little sweethearts are busy in their hives clustering together, fluttering their wings and energizing themselves with honey, all in the name of protecting the queen. Amazingly, bees keep the inside of their cluster a toasty 80-90°F.

Of course, I can’t open the hive because cold air would immediately zap them all. Instead, I go out each day, brush away the occasional dead bee that’s been kicked out and wait until spring to know if my community has survived. For me, only a second-year beekeeper, this is the quiet season.

My Clients

I work with many people who are also in the quiet season. Seemingly so, anyway, because they too are busy behind the scenes. My farmer clients are hunkered down with seed catalogs and educational conferences, like the MOSES Organic Farming Conference, for which I was again proud to design. It definitely isn’t the quiet season for the MOSES team—not with their big event coming in just three short weeks. They put on the largest conference of its kind in the U.S., so if you’re into organic and sustainable agriculture, be sure to attend. It’s over the moon (an apt but pun-ish descriptor in light of last night’s Super Blue Blood Moon).

My Wormfarm Institute clients, Donna and Jay, are currently in Mexico, researching exciting food and art for this fall’s Fermentation Fest (last year’s mezcal class and dinner were huge successes). Both these non-profits could not exist without continuous outreach for funding and exposure. It’s hard, skillful work and Donna is a master. Her efforts were recently rewarded with recognition in an upcoming publication by Americans for the Arts.

Adunate

It’s the quiet season for Adunate too. Quiet, but, again, busy behind the scenes. I’ve been marketing, marketing, marketing—a fact of life for every business. One of my goals for 2018 is to target the female ag industry. In her book Soil Sisters, author Lisa Kivirist describes the growing number of women farmers and how they’re changing the face of American agriculture.

“New women farmers are primarily starting small-scale, diversified, locally focused and family-run operations, bucking the corporate agriculture trend of fewer small family farms and more consolidation,” says Kivirist.

For the most part, those USDA-subsidized corporate farms are producing just corn and soybeans for animal feed or fuel. Contrast that with women farmers who raise a diversity of crops going directly from their farm to a family’s table. Or a school cafeteria. Or a senior health community. They’re sustaining their land and giving back to the soil. Can you see the nurturing going on here? These are the caring people with whom I want to work.

Books I'm reading in 2018

Speaking of books…

Here’s what I’m reading these days (and yes, I’m dabbling in all four—it’s the quiet season, after all). Some of them are great reads about food, land and business. Others will help me to help you market your products. Give me a call!

  • Braiding Sweetgrass: This one drew my attention because it it melds the spiritual and scientific aspects of nature. I’ve long been a proponent of both, like say, gardening by the moon (there’s that moon again!). God created an awesome earth and, of course, every part of it is connected.
  • Articulating Design Decisions: Many times the customer doesn’t understand the designer’s reason for a design. Often designers, ahem, me, have trouble articulating their reasons. This book is well-written, easy to read, and in many ways is applicable to anyone who talks about their product. I wish I’d read this twenty years ago!
  • An Unlikely Vineyard: I want to take a road trip to Vermont! This is both a life story and how-to for restoring the land and building an eight-acre vineyard. She beautifully speaks of terroir, essence of place, and the meditation of cultivation.
  • Gastrophysics: Did you know there’s a science to enjoying your food? Things like what color plate it’s served on or what sounds are playing in the background? This covers our five senses and how they affect our perception of food. One reviewer named it a manual for restaurants. I think it’s great for anyone who markets food.

So there you have it, some happenings in this seemingly quiet season. Stay warm, be healthy and keep busy!

National Ag Day 2017

National Ag Day 2017

It’s National Ag Week and my thanks to the men and women who provide our food and clothing. Being from the Midwest, it used to be when I thought of farmers, Holstein cows naturally came to mind. Or million-dollar implements on acreage as vast as the eye could see. While I certainly appreciate these entities, I now realize there is so much more to American agriculture—CSAs, market farmers, even little ol’ gardeners like me. I appreciate so much those who boldly take a stand for organic, ethical and sustainable agriculture. You have my love and admiration!

Here are some things I’ve been following this week:

  1. Without immigrants, the snowball of repercussions is great. Is this what we really want?
  2. Women Who Farm: “Through saving seed, harvesting rainwater, and care taking the animals, these women are true heroes.”
  3. I loved Mas Masumoto’s keynote presentation at last month’s MOSES Conference.
  4. Also Liz Carlisle’s. Her book Lentil Underground is on my must-read list.
  5. Gather with women farmers, learn valuable farm and gardening tips, and sample locally-made products at this Soil Sisters event, April 6, in Middleton. See you there!
  6. Yes, immigrants do feed America. Award-winning Modern Farmer did this excellent piece: The High Cost of Cheap Labor. Worth reading for a better understanding of how food gets to your table.

Giving Tuesday: The Easiest Way to Put Christ Back in Christmas!

giving

Last week I was stopped at a Madison intersection along side this gentleman. “Homeless,” his sign read. “Anything helps.” I gave him some money, wished him God’s blessings and moved on with the green light.

Homeless. Jobless. Sick child. Hungry dog. These are the signs of street beggars. They populate our cities and evoke a complexity of consciousness. Most of us, myself included, waver between sympathetic tugs of the heart and hardened, self-righteous judgements. We wonder if giving money will help the homeless get out of the cold for the night. Or, we presumptuously assume we’re funding a “fix” for their addiction.

What are we as Christians to do?

Fortunately, God makes it a no-brainer. Throughout the Bible he repeatedly gives three instructions 1) Give to the Poor, 2) Do not judge, and 3) Spread Christ’s love. Since today is Giving Tuesday, I’ve come up with a quick and easy way to do all three.

givingtuesday2

Here you go!

It’s the DIY Giving Envelope for your earthly and spiritual giving. Sized to fit your wallet, it’s ready to grab whenever you’re on the go. It handily showcases encouraging Bible passages without hiding the gift inside.

givingtuesday3

I designed the DIY Giving Envelope with easy-to-read fonts for mega-quick scanning. Oh, I know, a homeless person might easily take the money and throw the envelope aside. But someone’s got to pick it up, right? Who knows what God has planned for this fibrous voice of optimism?

givingtuesday4

The envelope opens wide so you can write the contact info of a welcoming organization on the inside. Best of all, this is a DIY that’s super easy to make!

givingtuesday5

DIY Giving Envelope

  1. Click here for the full size PDF template.
  2. Print, fold in half on horizontal dotted line, and cut out around the solid line.
  3. Fold on the vertical dotted line to create an end for the envelope.
  4. Put in some money, keep in a handy place.
  5. You’re done! An easy five minutes, tops.

Finally, I understand some people conscientiously do not feel comfortable giving money to the homeless. You feel more responsible donating to a charitable organization. A heartfelt kudos to you. Perhaps you’d rather brighten someone’s day by leaving this DYI Giving Envelope in a returned library book or doctor’s office magazine. No matter how you give or to whom, know you’re offering a touch of God’s love. Do so with a prayer for the recipient!

Happy Giving Tuesday!

October is Co-op Month!

Willy Street Co-op, Madison, WI

My favorite grocery store is Willy Street Co-op in Madison. At first I liked it because of its hip, earthy scene and ever-smiling faces. Then, as my food consciousness grew, I appreciated it for its quality products and local providers. Now, after years of membership, I proudly continue being part of an owner-operated, community-minded organization that positively impacts Wisconsin, both economically and environmentally.

That’s a co-op for you.

October is National Cooperative Month and this year’s theme is “Cooperatives Build.” A cooperative is a business or organization that is owned and operated jointly by its members, all of whom share the profits and have a voice in how the organization is run. You can find co-ops in every industry and throughout the world. In Wisconsin alone, there are more than 700 cooperatives serving three million member-owners.

What makes cooperatives so special?

Seven principles, actually. These were established by the International Cooperative Alliance and are considered standards for the cooperative movement:

  1. Voluntary and Open Membership
  2. Democratic Member Control
  3. Member Economic Participation
  4. Autonomy and Independence
  5. Education, Training and Information
  6. Co-operation among Co-operatives
  7. Concern for Community

Simply put, cooperatives are a bringing together of people for the good of all—an economic democracy, if you will. Cooperatives create a buying and selling power that often isn’t available to people individually. Cooperatives sustain family businesses, fair trade, communities and natural resources.

National Co-op Month is a nod to the thousands of cooperatives across the U.S., from food stores, to credit unions, to insurance mutuals, and everything in between.

Thanks, co-ops. You’ve got my nod as well!