Our screen time has skyrocketed. Now, more than ever, it’s a dire necessity that your business has a strong online presence.
I just renewed my annual AIGA membership. This is a big expense for me, a solo entrepreneur, but it’s a statement I’m willing to make. I support the joining together of creative professionals, both newcomers and seasoned professionals. On that note, among others, here’s an interesting article on AIGA’s opinion of the logo for Tokyo’s Olympics 2020: Crowdsourcing […]
You know you should be doing social media marketing. But maybe you don’t quite know how? Maybe you don’t have time? Or maybe you just don’t have an interest? Here’s something to think about. The days of passive consumerism are over. Impersonal advertising, like television, radio and newspaper, no longer holds the all-influencing power it used to […]
Lagniappe. Isn’t that an interesting word? I learned it today and think it’s cool. Lagniappe. Lagniappe. Lagniappe. Lagniappe is the little something extra you give as a gift. Like, if you’re a furniture salesman and you throw in extra pillows with the purchase of a couch. Customers just love when that happens. So content marketing […]
When it comes to strategic business practices, content marketing is arguably the most essential out there today. Sure, it’s story-telling at its core, and that we know is as relic as marketing gets. But nowadays we’re telling stories in all new ways. Interestingly, the payoff is proving greater than any other advertising effort. Not sure what […]