Sometimes your competitors are your best marketing allies!
conferences and events
Pickles, Pumpkins, and the Pandemic Pivot
Pandemic Pivot: It’s the dance many businesses have done in order to survive. Do you need to pivot?
What Will We See When We Look Back?
Choosing our part in history; we can brood on Facebook or we can focus on positive resilience.
Iowa Evokes Passions
Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?” Put another way: What is your passion? My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to […]
Happy New Year! Happy New Decade!
This, my first day back to work in the New Year, is always one of my favorites. I’ve got a new calendar all ready to go, the sun is shining, and I’m absolutely full of anticipation. Don’t get me wrong, I had a wonderful holiday season. Here’s a quick recap. For the Memory Bank My […]