Sometimes your competitors are your best marketing allies!
conferences and events
Pandemic Pivot: It’s the dance many businesses have done in order to survive. Do you need to pivot?
Choosing our part in history; we can brood on Facebook or we can focus on positive resilience.
Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?” Put another way: What is your passion? My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to […]
This, my first day back to work in the New Year, is always one of my favorites. I’ve got a new calendar all ready to go, the sun is shining, and I’m absolutely full of anticipation. Don’t get me wrong, I had a wonderful holiday season. Here’s a quick recap. For the Memory Bank My […]