COVID, technology and working from home enable us to fly solo. But is this always the best? Are we missing opportunities to fly farther and more efficiently?
conferences and events
Collaborate With Your Competitors? You Bet!
Sometimes your competitors are your best marketing allies!
Pickles, Pumpkins, and the Pandemic Pivot
Pandemic Pivot: It’s the dance many businesses have done in order to survive. Do you need to pivot?
What Will We See When We Look Back?
Choosing our part in history; we can brood on Facebook or we can focus on positive resilience.
Iowa Evokes Passions
Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?” Put another way: What is your passion? My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to […]