community

Out and About with Fermentation Fest

News flash!

Fermentation Fest event guides are hot off the press and heading out to exciting venues throughout Wisconsin. This 24-pg, can’t-miss guide is bubbling with interesting articles, art, class listings and city map—all the ingredients necessary for two weekends of culture convergence at Fermentation Fest. You don’t want to miss the Fest or the guide!

I’ve got to say helping promote Fermentation Fest is one of my favorite projects of the year. It’s a melding of interests, from food and art, to agriculture and travel. This means artists, chefs, poets, foodies, farmers, cheesemakers, brewers, musicians, performers, and so many more people all come together for an autumnal celebration of good life. I’m very proud to design for it, very honored to be part of it.

In the weeks ahead I’ll be delivering guides to various venues (I love promoting my clients!). Check back to this page often for an updated listing of where you can find them. And don’t forget my social media because I’m also big on featuring interesting venues.

Here’s where I’ve been so far. Yep, all the way to northern Wisconsin!

#GetYourFermFestGuide2019Here

Listed in order of cities are venues where you can find Fermentation Fest guides. If you’re not in these areas, check out the Fermentation Fest website or join the mailing list.

Stevens Point Area Co-op, Stevens Point
Cafe Coco, Washburn
South Shore Brewery, Washburn
Downtown Grocery, Wausau

See you at Fermentation Fest in October!

Yesteryear’s Brewery: Today’s Small Business

While enjoying last year’s Octoberfest Brewery Tour, I came across the book Badger Breweries, Past and Present. Definitely on the rare list, it’s a detailed account of all the breweries known to have existed in Wisconsin. Look at how many it shows for my small town alone.

Badger Breweries: Past and Present

According to the Wisconsin Historical Society, nearly every town in the 1800s had its own brewery. A town’s brewery was its heart, providing steady employment, commerce and togetherness. It was also its fingerprint, each with a unique history and terroir.

While most of these breweries have died long ago, we’re now savoring a renaissance with the craft beer movement. These new breweries—most of them small and independently owned—strengthen communities just like the old days. But like an egg in our beer, their innovative owners have been bestowing neighborhoods with food venues, tourism and charitable causes.

As interesting as beer history is, what I really want to talk about are small businesses. This week is National Small Business Week and in the same way those small, 19th century breweries were the lifeblood a community, so small, locally owned businesses are today.

According to the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

Maybe you want to become one of those owners! Maybe you want impress your fingerprint into the community. The SBA has great information online to get you started, everything from funding to launching your business.

And if you’re looking for help branding and marketing your new business, please keep me in mind!

Michelle Obama Inspires a Cooperative Spirit

Let me preface this by saying no matter which way you lean, you can still read this post. I say this because if you have even an inkling of objectivity—no matter your politics—you have to admit Michelle Obama is one classy lady. And this post is about her.

This post is not about politics (to prove my sincerity, I also admire Barbara and Laura Bush).

Now that we’ve got that out of the way, let’s talk Michelle Obama and her recent open letter.

“Failure is a feeling long before it is an actual result. It’s vulnerability that breeds with self-doubt and then is escalated, often deliberately, by fear.”

In preparation for the release of her memoir, Becoming, the former first lady recently addressed an open letter to the readers of the Chicago Defender, a newspaper heralded as the “national voice for black Americans.” Of course, I admire that she hasn’t forgotten her roots in Chicago’s South Side. And I love that she credits who she is today to her parents, the teachers who taught her, and the neighbors who looked out for her. But what I find most compelling is her message of hope and cooperative spirit in the face of fear and negativity. She encourages hope not just for a select group of people, but for the whole community—a community working together for the good of all.

“It’s why teachers stayed up late grading papers and summer-camp organizers dedicated themselves to kids all across South Shore. And it’s why my parents invested themselves so deeply into my older brother Craig and me. My mother became one of the most active members of the PTA at Bryn Mawr, raising money for new equipment, throwing teacher-appreciation dinners, and lobbying for classes and strategies that would better serve the neighborhood’s children.” —Michelle Obama

Sharing the Cooperative Spirit

Michelle Obama’s open letter is truly inspiring. When we stand up together, we can push aside fear. When we work together for everyone’s benefit, amazing things can happen.

Next Tuesday, November 27, is Giving Tuesday. It’s also the day I open my mailbox for pro-bono applications. Each year Adunate accepts two pro bono projects for greatly reduced or no cost. These are projects I strongly support and believe will positively impact God’s creation, his people, or his ministry.

My interests include, but aren’t limited to:

  • Agriculture & Animals
  • Architecture
  • Arts
  • Children
  • Environment
  • Faith
  • History
  • Humanity
  • Food & Drink
  • Sustainability

If your organization needs creative support in the coming year, click here for an application. Then, to guarantee your project’s success, be sure to click here!

My deadline for submissions is December 31, 2018. I will let applicants know of my decision in January.

October is Co-op Month!

Willy Street Co-op, Madison, WI

My favorite grocery store is Willy Street Co-op in Madison. At first I liked it because of its hip, earthy scene and ever-smiling faces. Then, as my food consciousness grew, I appreciated it for its quality products and local providers. Now, after years of membership, I proudly continue being part of an owner-operated, community-minded organization that positively impacts Wisconsin, both economically and environmentally.

That’s a co-op for you.

October is National Cooperative Month and this year’s theme is “Cooperatives Build.” A cooperative is a business or organization that is owned and operated jointly by its members, all of whom share the profits and have a voice in how the organization is run. You can find co-ops in every industry and throughout the world. In Wisconsin alone, there are more than 700 cooperatives serving three million member-owners.

What makes cooperatives so special?

Seven principles, actually. These were established by the International Cooperative Alliance and are considered standards for the cooperative movement:

  1. Voluntary and Open Membership
  2. Democratic Member Control
  3. Member Economic Participation
  4. Autonomy and Independence
  5. Education, Training and Information
  6. Co-operation among Co-operatives
  7. Concern for Community

Simply put, cooperatives are a bringing together of people for the good of all—an economic democracy, if you will. Cooperatives create a buying and selling power that often isn’t available to people individually. Cooperatives sustain family businesses, fair trade, communities and natural resources.

National Co-op Month is a nod to the thousands of cooperatives across the U.S., from food stores, to credit unions, to insurance mutuals, and everything in between.

Thanks, co-ops. You’ve got my nod as well!

 

Five (+) Reasons to Support Farmers Markets

Dane County Farmers Market overlooking Lake Mendota, Madison, WI

Last week, Aug. 7-13, communities across the country celebrated National Farmers Market Week. I joined in by heading to my favorite Dane County Farmers Market. As the largest producer-only market in the country, it surrounds Madison’s Capitol Square with a cornucopia of fresh vegetables, fruit, meat, cheese, baked goods, flowers and more. It’s a beloved Saturday tradition and a definite must-do destination.

What’s the big deal about farmers markets and why is it so important to support them?

The most obvious reasons are the opportunity to taste food at its best and to meet the farmers who produce it. But here are five equally important reasons.

1. Seasonal Flavor

Long before the days of picking produce in an unripened state, stockpiling it in warehouses and then trucking it cross-country, people ate differently. They ate seasonally. That is to say they harvested food grown in their own good earth at the time it was peak in ripeness, and they then either ate it or home-preserved it while it was still fresh. If they were Midwesterners, they ate asparagus in spring, tomatoes in summer, and apples in autumn. Because withstanding the rigors of transportation was not an issue, these now-heritage varietals were grown with an emphasis on flavor. They were nutritious and, oh, so full of natural tastiness.

Farmers markets allow us to go back to those times. They enable us to celebrate the God-given rhythm of growing seasons and purchase foods at their highest quality. On top of that, farmers markets offer a wonderful diversity, with many varietals we’ll never find in commercial groceries.

A great book on the benefits of eating seasonally is Animal, Vegetable, Miracle, by Barbara Kingsolver.

2. Environmentally Friendly

Scientific American coined the term “5,000-mile salad” in reference to the global distance an increasing number of our store-bought fruits and vegetables travel. Conversely, many farmers markets require vendors to sell food produced within a specified distance, some as low as 50–100 miles. Buying from the farmers market means you’re spending your dollars on food, not fossil fuels.

Americans have developed an insatiable appetite for healthy food and farmers markets are rising to meet the demand. Saturday, as I moved in a shoulder-to-shoulder flow of people, I noticed a majority of venders advertising themselves as using organic and GMO-free practices.

Market vendors love to discuss farming with their customers. They share a contagious energy for growing good food and protecting the soil in which its grown.

fresh produce from Wisconsin farmers markets

3. Affordability

I went to Saturday’s market to supplement my own garden with poblano peppers for Marisa McClellan’s corn salsa recipe. I happily came away with a few extra items, all for less than $20.

  • 2 bags squeaky fresh cheese curds: $5 each
  • 1 lb. crowns-only broccoli: $1
  • 2 lb. carrots: $2
  • 4 poblano and red peppers: $2.75

Shopping seasonally and locally enables us to buy better quality for less money. Take this $1 broccoli, for example. Apparently my area is having a bountiful year for cruciferous vegetables and they’re priced exceptionally low. Next week, after I’ve finished canning corn, I’ll be back for more broccoli to put up for winter. Fresh, local, inexpensive—how can I go wrong?

Healthy, organic food has a reputation of being too costly but farmers markets debunk such nonsense. Farmers markets offer us a way to eat  healthy and economically all year long.

4. Social

The farmers market is just plain fun. It’s a bringing together of humanity to celebrate one of our most basic joys and needs—food. Good food! At the Dane County Farmers Market, families gather for picnics on the Capitol lawn. Street musicians bring festivity to the air. Dancers entertain us. At my small, hometown Tuesday market, friends and neighbors greet one another by name. The honey vendor offers me, a newbie beekeeper, helpful advice and happily takes my empty jars for recycling.

5. Support for the Local, Sustainable Farmer

I have a soft spot for the self-employed. I revere those with the moxie to separate themselves from corporate America, those with a drive for something more than money—in this case, food that won’t poison us or the earth. For these entrepreneuring hearts, a farmers market is the land of opportunity.

A farmers market is where the handcrafted soapmaker supplements the family’s income so he or she can stay home with the kids. Where immigrants can make a living and connect with the community. Where whole families can work together and kids gain the confidence that comes with business and social skills. Where the high school musician can earn money for college. Where farmers can continue in small, organic practices because there are customers who share their passion for quality food.

Supporting your local farmers market affords these opportunities to continue. If local farmers succeed, they will continue providing us with quality food and they will invest their earnings back into our community. Their success is our success.

Another great book is Gaining Ground, by Forrest Pritchard. It’s a hard-work-and-economics story of establishing his grass-finished beef in the Washington D.C. farmers markets.

A Farmers Market Near You

Looking for market locations and schedules? Here is a national directory. Also, here is a south-central Wisconsin directory (it’s a social media post I did for Forward Mutual—I can write for your organization too, by the way:-).

Wednesday Webs: Coming Together (with artistry and deliberation)

The beauty of children's art

Goodman Center is More Than Fancy

GCC_1

A few weeks ago we attended a fundraising dinner for the Goodman Community Center in Madison. I have to mention the promotional pieces they put out for the event because they did such a super job.

Each of the pieces was spot on—uniformity of branding, educational information, and a “fancy-filled” style. Madison, by nature, is a casual town, but when the invitation uses key words like “fancy” (four times), “investment,” “secure future” and “sponsorship,” you know not only should you dress up, but you also need to bring your checkbook. That is, after all, the objective of a fundraising dinner.

GCC_2

Graphic design and copywriting aside, I was excited to get inside this building!

According to its website, the Center’s architecture “demonstrates a classic factory form characterized by an abundance of ground floor windows and two rows of high central clerestory windows, maximizing natural light and ventilation.” Built in the turn of the last century, the 30,000-square-foot building has a diverse industrial history.

GCC_3

In 2005, with the help of local philanthropists, the Center bought the building and began a complete renovation. Today, it houses classrooms, art rooms, game rooms, a fitness center, a café run by teens training in the culinary arts, a food pantry and offices. A covered walkway connects the building to a newly built 12,000-square-foot gymnasium.

Isn’t the steel gantry shown above cool? Once part of an iron works operation, it now it forms a giant gazebo over the gardens and playground.

Inside the Goodman Community Center, Madison, WI

THIS  is why I wanted to see inside this building! Isn’t it beautiful?!

Eppstein Uhen Architects and Vogel Brothers Building Company, both of Madison, did the renovation. They mindfully considered environmentally friendly techniques and the building’s listing on the National Register of Historic Places.

Inside the Goodman Community Center, Madison, WISo, yes, the dinner promotional pieces were well done. And, yes, the building is stunningly beautiful.

But here’s why the Goodman Center really shines:

Each day it provides food, educates young people, cares for older adults and supports the families of four Madison communities. As the Goodman Center says, it strengthens people’s lives.

GCC_5Now that the Goodman Center has room to expand in this wonderful building, it offers new and improved programs. Here are those they highlighted in their fancy-filled and well-designed dinner program:

  • Seed to Table: Gives at-risk students the chance to learn through an urban agriculture curriculum with hands-on propagating, planting, harvesting, preserving and cooking.
  • Dane County Nutrition Site: Fed 8,000 affordable meals to older adults in 2012.
  • Food Preservation Program: Teens preserve abundant local produce for the center’s food pantry customers.
  • Thanksgiving Basket Distribution: Distributed holiday meals to 2,600 families in 2012.
  • Parent Programs: Strengthen the link between parents, children, school and the Center.
  • Madison Empowering Responsibility in Teens (MERIT): Helps Madison teens make good decisions about their sexual health.
  • Vocationally Integrated Pathways (VIP): An alternative high school program where students earn credits through academics and work.
  • 5-Star Childcare (Young Star rating): Programs provide quality care to Madison’s youth.

 Want to support this caring organization? Check out their site here. 

 

Drink Up! With Michelle Obama

Michelle Obama visits Watertown WI for Drink Up campaign

On Thursday Michelle Obama visited our little ol’ town of Watertown, Wisconsin. That morning my daughter called to say she was able to get tickets to the event—did I want to go?

Of course!

Politics aside, I’m a big fan of the First Lady. I like her choice of initiatives and she’s a very classy lady. My daughter and I figured we’d be reliving high school gymnasium days in the remotest of bleacher seats, so imagine our delight when we found ourselves in real chairs, in the very front row. Yes, I actually did take these pictures!

Michelle Obama and Eva Longoria visit Watertown WI for Drink Up campaign

Anyway, Michelle Obama, along with actress Eva Longoria and Lawrence Soler, the CEO of Partnership for a Healthier America, was here to kick off a new health initiative; the Drink Up campaign. It encourages people to drink more water for better health.

Watertown, WI chosen as city to kick off Michelle Obama's Drink Up campaign

Perhaps they chose Watertown because of its name. Or maybe because we’re home to two major bottled water distributors, Wis-Pak and 7-up Bottling Company (also major soda distributors, coincidentally).

Most likely, it’s because in 2010 Watertown was recognized as having the best tasting water in the state.

Michelle Obama visits Watertown, WI to promote Drink Up initiative

Encouraging Americans to drink more water certainly has its challenges. It’s not the most exciting product, after all. And then there are those critics who, no matter what a First Lady does, will automatically disapprove. But Michelle Obama splashed water’s health benefits well (one of her many humorous puns) and reminded us that it doesn’t matter where you get it, from the tap, a water bottle, a water fountain—just drink more water.

It’s going to be interesting to see how this campaign takes off. There’s a great simplicity to it, from the purity of drinking water (it’s not even something you have to buy!) to the clean lines of the Drink Up logo and the brevity of the First Lady’s message.

Keep your eye out for the Drink Up brand. And, yes, drink more water!