A Type of Humor: Churches and Papyrus

Today, I came across a funny post regarding churches and fonts. It’s a broad covering of my topic, but hey, it’s good to smile and share a laugh. First, since it’s sort of an industry …

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Save the Sermon for Sunday

Have I mentioned we don’t read much? One of the greatest mistakes in church communication, especially in newsletters, is length. Verbose preaching. Wordiness. If the article is too long, the average reader won’t give it …

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Church Newsletter 202: Layout

Okay, we’ve got the imagery. We’ve got the font. Now let’s lay out the newsletter. Studies show—yes, people have actually tracked readers’ eye movements—that layout of the newsletter greatly influences its legibility. Our eyes naturally …

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Church Newsletter 202: Font

“Typography exists to honor content,” writes Robert Bringhurst in the designer’s bible “The Elements of Typographic Style.” Typography, typefaces, fonts…we hear these terms often in the design world. Technically they are not all the same. …

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Church Newsletter 202: Imagery

We’ve determined newsletters play an important role in church communications. We’ve also covered the basics of creating that important newsletter. Now, let’s get into the nitty gritty of attracting those readers.

While there are many elements of good newsletter design, first and foremost is the fact that a newsletter must be more than words. As babies, we see before we talk. As children, we look at pictures before we read. As adults, we’re drawn to photos before words.

Good images tell the story even before words do. They draw the reader into the words in search of more information.

What makes a good image? Well, what makes up your congregation? People, right? By nature, people are most interested in other people and studies show images of people capture our attention first. Narrow the field even further and we’re most drawn to faces, namely the eyes.

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