While enjoying last year's Octoberfest Brewery Tour, I came across the book Badger Breweries, Past and Present. Definitely on the rare list, it's a detailed account of all the breweries known to have existed in Wisconsin. Look at how many it shows for my small town alone. According to the … [Read more...] about Yesteryear’s Brewery: Today’s Small Business
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A Wolf Moon Welcome
Happy upcoming first full moon of the year!Interestingly, not only will this be the Wolf Moon, it’s a Super Wolf Blood Moon. Super Moon, in that it's closest to the earth in its elliptical orbit; Wolf Moon, because that’s the name given to January’s moon; and Blood Moon because of the reddish … [Read more...] about A Wolf Moon Welcome
Pantone’s Color of the Year and Its Affect on Your Business
As the rest of us hunker down into the winter solstice—that cold, grey and shortest day of the year—the Pantone Color Institute just threw a splash of a party by announcing Living Coral as it's 2019 Color of the Year. My Christmas cactus hits the tone perfectly (although this year it did … [Read more...] about Pantone’s Color of the Year and Its Affect on Your Business
Branding or Marketing: Which Comes First?
Which came first, the chicken or the egg? We've debated this question for generations, have we not? Thankfully, when it comes to branding vs. marketing, the answer is much less scrambled (sorry, I couldn’t resist). Regardless of size or industry, successful businesses practice both branding and … [Read more...] about Branding or Marketing: Which Comes First?