Do political opinions hurt or help your business? Here’s what you should know.
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Thoughtful Marketing During Coronavirus Times
Coronavirus has everyone need an extra big hug. Here’s how small businesses can make a difference.
Celebrating Fat Tuesday with Sense of Place
You know how you walk into a local bakery and the aroma of fresh baking fills your soul to its deepest depths? That was my husband and me this last weekend as we followed the Wisconsin Foodie trail in Sheboygan. Stepping into the first bakery was an aaah-romatic indulgence of Paczki. Coming upon the second was a heavenly whiff of […]
Iowa Evokes Passions
Last weekend, while presenting my Marketing Your Uniqueness workshop at the Practical Farmers of Iowa (PFI) Convention, I posed this question: “Why do you do what you do; what drives you?” Put another way: What is your passion? My workshop attendees were business owners, ranging from farmers selling directly to consumers, to agri-tourist operators, to […]
Looking Back at 2019
Isn’t this a cool tractor? It’s a 1939 Ford 9N, packing in 80 years of all-purpose, workhorse reliability. These days its main jobs are moving our chicken coops in summer and hauling wood in winter. With a bit of patience on the startup, this ol’ boy has as much get-up-and-go as the day its treads […]