Woot! Woot! Congratulations to Mike Reuter and his Rock County Historical Society (RCHS) team for their great work with Adunate in creating a logo for their upcoming marketing campaign. And so the branding begins! Mike, who serves as executive director, contacted me a couple months ago regarding the society’s campaign called Breadbasket (I wrote about […]
brainstorming
Wednesday Webs 3-28-12
I love being self-employed. And I love working from my home office. But I sometimes worry I’ll miss out on the full brainstorming experience, or develop creative complacency, or maybe even lose tolerance of people around me. I combat this by regularly working in coffee shops, where the ambience of people everywhere keeps me inspired. And look at […]
A Golden Logo for Golden Alumni
May we please have a drumroll! Introducing PhoenixGold—the name and logo for the new alumni association of Luther Preparatory School (LPS), in Watertown, WI. Being on the ground floor of branding a new organization is honorary, exciting and fun. It’s also intimidating. So when Ken Taylor, mission advancement director for LPS, asked me to be part of his […]
Pie is More Than a Chart
One of the unique selling points (USP) of my word and design business is the personal, down-to-earth attention I give my clients. Working from a home office deep in the heart of Wisconsin’s dairyland sure sticks this idea. When clients meet here, they always comment on the pretty setting and how fun it is to […]
How do You Creatively Convey Your Message?
So, they claimed to not be creative, but I recently had a lot of fun working with three very innovative and visionary thinkers. Two months ago I met with Rachel DiGiorgio, Jeff Inniger and David Schroeder, a committee of three (an ideal number) for the WELS Commission on Lutheran Schools. They’re planning a leadership conference for 2012 […]