Who’s ready to leave 2020 behind? I hear ya. Even as I finalize my Thanksgiving menu, I’m looking to 2021 and predictions for the upcoming marketing trends.
Interestingly, they all point in one direction—Human Connection.
I’m no trend forecaster, but based on society’s response to 2020, I have a few inklings of my own. People are tired of anger. We’ve had enough division. We realize in order to overcome 2020, we need to think in terms of community rather than self.
People need kindness, values, and coming together.
Marketing With Human Connection
- Do small things, nicely done
Small rudders guide great ships. Little hinges swing big doors. And small businesses make a big difference. Think grassroots care for your customers and community.
- Show concern
Whether it’s the words you use in online communications or face-to-face interactions with customers, show them you care for their well-being. Take time to listen.
- Help your customers be your customers
What can you do to make it easier (and safer) for people to buy from you? Zoom meetings? Online store? Ordering service? Delivery to their door?
What I’m Working On This Month
Brainstorming is always the first step. I’ve got a couple branding projects in the works, both for myself and others.
What I’m Tuned In To This Month
- Nature’s Silent Message, by best-selling indie author Scott Stillman. It’s get-off-your-butt motivation to spend time in nature.
- Listen here to a fun grandmother-granddaughter duo on sharing family Thanksgiving recipes via Zoom.
- On my Thanksgiving menu: Cranberry/Orange/Apple Relish and Leek Milk Bread Rolls (actually any of the Edible Madison holiday recipes look divine).
- So much to be thankful for, including our family stories. Ask questions, listen, and record with an app from The Great Thanksgiving Listen.
What I Wish For You
God’s blessings on your Thanksgiving. May your day be meaningful, however you celebrate!