Three weeks ago one of my annual projects was cancelled. We were about half way through the layout of a 32-page conference guide when Covid uncertainties put the event on hold. Understandably so. I feel for those who must make such decisions.
Let’s be clear, this isn’t a pity party for me. In fact, other than a few cancelled gigs and adjustments to my schedule, Covid’s effects have been minimal for me (I also have the advantage of my dear husband and his essential job). But not all small business owners are so fortunate. Many, including some of my clients, have spent the last six months on a week-to-week balancing act between re-opening their doors and permanently closing them. I really feel for these people.
I also admire them. And since “resilience” is the well-earned buzzword of the day, I’m applying this distinction to the small businesses I see all around me.
Staying focused, creating history
When my granddaughter came down with a fever, her pediatrician insisted she be tested for Covid. Not a pleasant thing for a 9-year-old. But she endured it well, saying she was now part of history (and thankfully, she tested negative).
This same “do-what-you-have-to-do” perseverance is what I admire about small businesses. In them, I’m reminded we can choose our part in history; we can brood on Facebook or we can focus on resilience. We can take positive action. Brainstorm innovative ways to reach our customers. Dream up new products to meet their needs. Discover unexpected skillsets within ourselves.
So what will we see when we look back on these Covid days? Since we’re all in this together, let’s make it a positive history, shall we?
And now, may I present the theme and cover for the 2020 Wisconsin Lutheran State Teachers Conference. Stay tuned for further updates.