It’s no secret our screen time has skyrocketed. Whether it’s socializing, shopping or Zooming, the internet sure has been our lifeline these past three months, hasn’t it? That’s why now, more than ever, it’s a dire necessity that your business has a strong online presence.
The Big 3 for Your Website
- Your Website Should be Easy for Viewers
People have a lot complicated things going on right now. Navigating a website shouldn’t be one of them. Keep yours simple, enjoyable to view, and easy to use. Above all, keep your necessary information right up front—whether or not you’re open, your hours, contact info, whatever your customers need to be your customer.
- Your Website Should Solve a Problem
Right now a major issue for Americans is shopping. I’m hugely impressed with businesses that quickly jumped in with shopping carts to their sites. CSA farms are making it easier for subscribers to order in advance. Restaurants are making curbside pickups quicker with online ordering. WooCommerce, ChowNow, Barn2Door are just a few of the many eCommerce companies that enable small businesses to direct sell their product online. Search “eCommerce” for one in your industry.
- Your Website Should be Easy for YOU
You can’t dedicate yourself to your customers if you’re stressing over your website. Make sure yours is easy to maintain. While it’s convenient to have the same company build your website and set up eCommerce, some small business owners want extra one-on-one. That’s where I come in. If you need help, give me a call/text at 920-261-5519. I’m happy to set you up with a customized, user-friendly WordPress site where, together, we can simply plunk in eCommerce code from your favorite company. Best of all, I can teach you how to manage it!
What I’m Working On This Month
Another website! A perfect project for Memorial Day—The Union Cemetery of Watertown Township. Our goal is to bring awareness and appreciation to this historic, rural cemetery just up the road.
What I’m Tuned In To This Month
- Ferment, by Holly Davis. Full of information and recipes, it’s a feast for the eyes as well as the palate.
- The Book Woman of Troublesome Creek, by Kim Michele Richardson. A touching story of 1930s Appalachia and the Pack Horse Librarians. It motivates good discussion with my online book club.
- Midwest Organic & Sustainable Education Service (MOSES) recently began podcasting. From rebuilding a just food system to social media for your business, they’re covering a full range of topics.
- Jenna Kutcher, Marketing Entrepreneur. Throughout my 15 years of business I’ve followed a diverse group of marketing gurus. Often they’re millennials (they keep me on my toes) or their market is far different than my own. But inevitably I learn something I can apply to my business.