Expanding Our Octoberfest to Minnesota

We certainly love our local brews. However, a few weeks ago my husband received a birthday gift of assorted Oktoberfest beers from outside our WiscoBeer realm. They say it’s good to expand your thinking, so in preparation for our upcoming Octoberfest Brewery Tour we’re “working” to expand our palettes. Yes, sigh, it’s a tough, tough job.

This year we’re also expanding our brewery tour. In addition to our annual celebration of sipping and scenery, we’re including the Women In Sustainable Agriculture (WISA) Conference in St. Paul, Minnesota.

What a great conference this will be—fabulous women from across the country gathering to exchange ideas, find resources, and network. I’m super proud to be amongst them and presenting the workshop Be a Better Self-Promoter. Do join us!

But For Now, Let’s Talk Beer!

The Mississippi River region is truly glorious in October. After sampling the Twin Cities’ great selection of brews, we’re heading downstream to Fountain City, a cozy community nestled between the river and Wisconsin’s towering bluffs. Here we’re planning a few days of river exploration, state park hiking, and, of course, more sampling.

So Many to Sample

To the delight of beer enthusiasts everywhere, the number of craft breweries continues to grow. Each year as I plan our tour the number of venues seems to have doubled from the year before. Most interesting is the creative entrepreneurship of these small businesses; like, for example, the symbiotic partnership between taprooms and food trucks. It’s a tasty win-win for breweries, food trucks and customers alike.

This all leaves us with a hardly-unfortunate dilemma: With so many breweries in Western Wisconsin/Eastern Minnesota, how does one choose? I’ve decided to prioritize our sampling to 1) interesting ambiance (I do like my historic architecture, you know) and 2) if the brewery was featured in Taproom Travelers videos (again, gotta love that creative entrepreneurship).

Promo of My Own

In the spirit of practicing what I’ll be preaching at the upcoming WISA Conference, may I present my 2019 Octoberfest Brewery Tour poster!

Each year as a personal exercise, I design a poster commemorating our tour (check out more of them here). This keeps me in touch with the industry and brings an added element of fun to our travels. Posters are great keepsakes for any event.

Perhaps you have an event you’d like to promote? Or maybe a new line of beverage you’d like to brand? Drop me a line!

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