Going the Extra Mile

When it comes to promoting my clients, I love getting out and shouting the good word. It’s easy because I design for clients I totally love and they give me great things to shout about.

There’s something to be said for promoting one’s clients. Their success is my success, after all. But even more, it means I believe in them and I value their product. It means I know their industry. Because I target clients who share my passions, we talk the same talk, walk the same circles and, together, know what brings optimal success.

My Current Project

These days I’m promoting Fermentation Fest, an annual event for which I design a 48-page guide. It bubbles over in my list of personal interests—food, art, agriculture, travel—so, of course, it’s one of my favorite projects of the year. And delivering guides to fascinating people and places throughout southern Wisconsin is as much a perk for me as it is for my client.

Come early October, you can bet I’ll be attending Fermentation Fest. I love the more than 50 interesting classes, hands-on workshops, tastings and more, taught by fermenters, artists, bakers and brewers. I love touring the rolling hills of Sauk County and finding art, performances and music in the Farm/Art DTour.

Sounds like fun, doesn’t it? It truly is and it’s an event the whole family can enjoy.


Listed in order of cities are venues where you can find Fermentation Fest guides. If you’re not in these areas, check out the Fermentation Fest website or join the mailing list.

Landmark Creamery, Belleville (Paoli)

SchoolGrounds Coffee House, Cottage Grove

Milwaukee Street Traders, Delafield

Fitchburg Public Library, Fitchburg

2 Rivers Bicycle & Outdoor, Fort Atkinson

Café Carpe, Fort Atkinson

Brickhaus Cafe, Jefferson

GetCulture, Madison

Ground Zero Coffee, Madison

Jordan’s Big Ten Pub, Madison

Madison Sourdough, Madison


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