I’ve got a new project going and I couldn’t be more excited. It’s for the Rock County Historical Society (RCHS), located in Janesville, Wisconsin.
This non-profit society is no small potato. Yes, its hometown of 64,000 people is going through rough economic times, but the RCHS itself appears to be growing and thriving. So much so, in fact, they have a full time executive director, Mike Reuter, who guides support staff and volunteers in reaching out to the community—not just the city of Janesville, but all of Rock County.
It was Mike who contacted me about an upcoming campaign. But let’s not digress. Let’s first talk about the RCHS and the fascinating history it preserves.
The society is located on a 3.25-acre site and consists of six historical buildings, five of which are on the RCHS campus. The awesome building above is the Lincoln-Tallman House and is the highlight of the society’s architectural collection. It was built in 1857 by William Morrison Tallman, a prominent lawyer and land speculator.
Isn’t it stunningly gorgeous?
It was a cold and icy day when I met with the RCHS committee. Afterward I slip-slid around the grounds and drooled over these beautiful buildings. I’m anxious to come back when they’re open and I can admire their interiors.
Interestingly, President Lincoln stayed here in October 1859 while he campaigned in Wisconsin for his 1960 election. Note the RCHS logo at the top of this document. Also note the period typeface the society uses in carrying out the Italianate style of the house.
Tallman’s oldest son, William Henry Tallman, was an entrepreneur in the perfume business. These artifacts of his business are some of many showcased in the Helen Jeffris Wood Museum Center, a beautiful Craftsman-styled American Foursquare on the campus (of course, I’m a bit partial to Foursquares:-). The society did a super job of integrating an addition to this building, which also houses a gift shop and offices.
Along with perfumes, W. H. Tallman also produced flavorful food products. Aren’t the labels interesting? Color, type and style all exude the period of these products.
Speaking of food…this brings me to our project.
Last December, Mike Reuter contacted me about the society’s upcoming marketing campaign. It’s a year-long celebration of Rock County’s culinary history and RCHS needs help with its branding. As Mike says, “Rock County’s culinary heritages defines who we are. Rich natural resources, innovative industry, and tasty traditions blend together in creating a county passionate about their food and where it comes from.”
The campaign is called “Breadbasket: Seed to Spoon.”
It’s going to be awesome!