Machinery Row (in my dreams)

Machinery Row, Madison, WI

I’ve long been salivating to get inside this building. It’s Machinery Row, a historic professional building along Madison’s Lake Monona (in my dreams, if I ever become citified and want a “real” office, it will be here…on the lake side, of course).

Last week Planet Propaganda, a Machinery Row tenant, hosted the kickoff launch for the Wisconsin Business Alliance (WBA) and I was excited to attend just so I could see their office interior. It was so cool!

Planet Propeganda's portfolio

I love the contrast of modern graphic design against an ancient brick wall. And check out the old track doors Planet Propaganda uses for their portfolio displays.

Machinery Row, Madison, WI

Machinery Row, Madison, WI

From tobacco and ice, to agricultural implements, Machinery Row has a history dating back to the 1890s. In 2005 its owners completed a 7-year renovation of the building, which is listed on the National Register of Historic Places. They artfully retained the exposed brick walls, pine wood floors and timber framing—so beautiful!

Machinery Row, Madison, WI

How’s this for an expanse of windows? It’s the backside of Machinery Row and it overlooks the lake. Yes, this is my choice for an office.

If I ever I stop being a country girl, that is.

1 thought on “Machinery Row (in my dreams)”

  1. I’ve always loved this building too. It makes me think of John Steinbeck’s Cannery Row. In fact, the building might not stand out as much to me if it weren’t for its name, which goes to show how branding covers a whole realm of things.


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