Coffee Consistency (and other granules of branding)

coffee logo

I was in Milwaukee a few days ago and stopped in to say hi to an old client—Grace Place Coffee. Old clients are like old friends, and it’s so good to stay in touch.

What I really got a kick out of, in addition to the good brew, was their exterior sign. They’ve just recently put it up and I hadn’t yet seen it in person. Shop manager Kevin Becker says they used Sign-a-rama Milwaukee and were “very pleased throughout the process.”

I love how the swirl on the sign mimics the swirls in the logo. It carries Grace Place’s look to the greatest detail and that’s what branding is all about.

Very hot!


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