The Pricing Group was a 90-minute conference call and Ilise guided the eight participants through an exercise in pricing a website project (in a non-price-fixing way, of course). For our assignment in advance, we were all given the same hypothetical project and instructed to create our own estimate using her provided worksheet.
Her project was two full pages of specs, but I’ll give you a very brief rundown:
- The client was a non-profit arts association looking for an updated website
- The site was to be 6-7 pages, and include:
- Flash slideshow (motion portfolio of multiple images)
- CMS (content management system, meaning the client can make his own changes)
- SEO (search engine optimization)
- Many other specifications of the not so “bells and whistle-ish” nature
The resulting ranges were intriguing, to say the least!
The lowest quote was $2800 for a WordPress template from a designer who’s only begun working in web. The highest was $22,825 for a handcrafted site from an agency that’s been in business for 22 years. As professionals, we were located in all areas of the country and the diversity of our target markets was equally vast. (Just for your interest, I was somewhere in between all those ranges!)
So just where do we come off charging so much for a website? Even $2800 sounds like a lot for a WordPress when your next door neighbor’s kid can make one for the same price you pay him to mow your lawn.
In upcoming posts I’m going to cover the in-depth design process of an effective website. I’m going to explain what professionals do before we even turn on the computer and why paying a little more pays off a lot in the end.
In the meantime, check out this site I’m wrapping up for A&B Roofing LLC. This is a pair of ambitious guys setting the standard for roofing homes and businesses throughout southeast Wisconsin.
Looking for a website for your business? Email me today!