Forward Mutual Insurance Company

ForwardLike any other industry, progress is a must for insurance mutuals. Therefore, as of Jan. 1, Ixonia Mutual Insurance Co. and Watertown Mutual Insurance Co. will merge to become one.

Both companies are strong, long-standing and trusted organizations in this rural area of southern Wisconsin. They’ve served policyholders in 16 counties for 135 years or more. As they join together, they’ve begun the intriguing venture of branding their new company, Forward Mutual Insurance Co.

I’m thrilled to be part of the process.

According to Howard Wiedenhoeft, Forward Mutual’s president and CEO, farm and home owners are the “bread and butter” of the original companies. Forward Mutual seeks to retain these traditional policyholders, yet reach out to a new generation as well. With this in mind, they formulated an initial logo concept and asked me to provide further refinements.

Together, we’ve taken a great step in branding this exciting, new company as they, to quote Howard, “move forward succesfully into the future.”

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