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Save the Sermon for Sunday

adunate · March 12, 2008 · Leave a Comment

Have I mentioned we don’t read much? One of the greatest mistakes in church communication, especially in newsletters, is length. Verbose preaching. Wordiness. If the article is too long, the average reader won’t give it a glance.

And so we continue on with Church Newsletter 202, with a focus on maintaining the reader’s attention.

Writing for a newsletter is different than writing for other media. Articles must be short and give immediate information. Unless you’re an extremely fascinating writer—and most of us are not—your article is too long after 350-400 words.

Write tight, cut the clutter

  • Maximum sentence length: 15 words
  • Maximum paragraph length: 45 words
  • Eliminate unnecessary “that” and “of” words
  • Edit the whole artice, then each paragraph and finally each sentence. Cut, cut, cut.

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church newsletter, Communicating Christ, communication, newsletters

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Let the morning bring me word of your unfailing love, for I have put my trust in you. Show me the way I should go, for to you I entrust my life (Psalm 143:8).

 

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