Rock County Historical Society
In June, 2013, the Rock County Historical Society began a yearlong campaign called Breadbasket: Seed to Spoon, which celebrated Rock County’s culinary past, present and future. The campaign targeted youth of all ages, famlies and underprivileged families, while also helping the area’s food pantries. Adunate was most honored to be part of this event by designing its logo.
The goal for the campaign’s logo was to convey the very diverse food culture of this southcentral area of Wisconsin. It had to be bright, friendly and attention-getting to viewers. And lastly, it needed to coordinate with the society’s already existing brand.
The exhibit featured a wonderful array educational boards and collections. Depending on its purpose, the logo was used in full color, 2-color, and black and white.