NewWay Global Energy
NewWay Global Energy is a cutting-edge company that provides innovate waste handling systems. Think Pyrolysis-based waste-to-energy. Sounds complicated, yes? Yet the concept behind NewWay’s branding is simplicity, purity and preservation.
As a subsidiary of JWR, Inc., the logos for the two companies need to have a commonality. We did this with the swoosh. NewWay also had a preference for blue and green—excellent choices for their industry. We carried this same clean boldness into the website design.
Website copy for a highly technical product can easily become complex. NewWay’s website objective was to capture people’s attention and motivate them to call for more information. I wrote their content to be clear, concise, yet not condescending to their target market of engineers, city planners and municipal government.
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