THE BLOGGING BEE
My longtime friend and client Chris Kirsch mentioned many of her fiber art peers would love to blog but don’t know where to begin. Since I regularly teach my clients to blog and they quickly learn it offers great benefits to their business, I jumped at the idea.
And so, The Blogging Bee was born. It’s a 1-day blogging workshop geared specifically to fiber artists.
Because Chris has connections with quilt guilds throughout the nation, we chose to target them as our market. The average Dedicated Quilter is female, about 64, well-educated (79% attended college), has a household income in excess of $100,000 and spends an average of $3,296 annually on quilt-related supplies. These were the demographics we focused on as we designed our brand.
Knowing fiber artists are close followers of the latest color trends, we chose Pantone’s 2016 Colors of the Year for our logo.
Keeping in mind the average age of quilters, we designed our website with full screen images, large text and a scrolling navigation. We also chose a responsive framework so our message is easily readable on whatever device the viewer chooses.
And lastly, in keeping with the down-to-earth natures of the workshop’s instructors, I wrote the website’s copy in a friendly, first-person tone.
We held our first workshop in May and it was a great success! Each of the attendees went home with a blog online and ready to be further developed. If you’re interested in hosting a workshop for your guild or fiber store, check us out here. Or contact me here.
To read more of our creative process for The Blogging Bee, check out my blog here.