You know you should be doing social media marketing. But maybe you don’t quite know how? Maybe you don’t have time? Or maybe you just don’t have an interest?
Here’s something to think about.
The days of passive consumerism are over. Impersonal advertising, like television, radio and newspaper, no longer holds the all-influencing power it used to have. Now we consumers seek connection, communication and information. With all our cool tech devices, we pursue these desires whenever we want, wherever we want. Given that, social media has become the primary marketing venue for reaching today’s consumers.
Forward Mutual takes on social media marketing
Mutual insurance companies generally are not frontrunners in online marketing, yet, last spring when Forward Mutual updated its website, we discussed the idea of social media marketing. President and CEO Lois Wiedenhoeft wanted to reach out to its younger target market in the way they communicate. She also wanted to answer their insurance questions and offer helpful ownership advice. Social media was just the tool to do that, plus it would increase Forward Mutual’s exposure and build credibility.
Last month we got the ball rolling!
Once a week, Forward Mutual and Adunate work together to post on Facebook, LinkedIn and Twitter. We’re also doing regular blog posts in the form of News. Contracting Adunate to manage its social media marketing allows the staff at Forward Mutual time to do what they’re committed to doing best—serving home and farm owners throughout southeastern Wisconsin.
Oh, and by the way, if you’re on the fence about social media marketing for your business, check out this little infographic I put together. Based on statistics from Statista, it’s easy to see your business is hiding in a hole if it’s not active online.
If you’d like help with your social media marketing, be sure to give me a call.