Commercial Recreation Specialists
Commercial Recreation Specialists (CRS) is an award-winning Verona, Wisconsin company that provides outdoor recreational products to businesses such as campgrounds, camps, YMCAs, hotels and municipalities. Writing for CRS is business-to-business (B2B) copywriting at its most fun. Seriously! Think playgrounds, water inflatables, splash pads and a myriad of other exciting, outdoor play products.
As CRS’s copywriter, I research the product, interview sources, and write dynamite articles that show recreation businesses how CRS products will energize their bottom line. I then send the final piece to 10-20 industry-related publications; providing editors with photography and whatever it takes to get the release to press. My goal is to make CRS’s marketing job easier and give them the time to do what they do best—run their business.
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CRS carries a diverse product line, which in turn means I’m writing for an equally diverse media. Here are a few of the magazines that have carried my CRS releases: