It’s Foodie Friday and what better way to rouse those tastebuds than to mark your calendar for an upcoming event. A food and farm event! It’s Soil Sisters, a celebration of Wisconsin’s family farms and rural life. Interestingly, these are women-owned farms.
Earlier this year, John Ivanko and Lisa Kivirist, owners of Inn Serendipity, asked me to design a series of ads for Soil Sisters. Having toured Soil Sister farms a few years back, I was more than thrilled. And talk about organized…within days of contacting me, John and Lisa emailed an advertising plan complete with project goals, target market and creative brief. I love when clients are so business saaavvvvy!
Here’s our first ad, which will be running in the May, June and July issues of the Willy Street Cooperative Reader. For this piece we used farm and food photography graciously provided by Sarah Anna Hansen. Because the creative brief lists words like “romantic,” “nostalgic” and “Norman Rockwellian” for its tone, I softened the photos gently to compliment the orange, green and purple that Soil Sisters uses in its branding.
So check it out. Come this summer, Soil Sisters is offering three days of food, farms and fun, all set in the rolling hillsides of southern Wisconsin. It’ll be great!